Content about Beauty Care

CAMP HILL, Pa. — Rite Aid has signed on as a platinum sponsor of the Entertainment Industry Foundation Revlon Run/Walk for Women, the retail pharmacy chain said Wednesday.

The company will sponsor the New York and Los Angeles events this month, fielding teams of runners and walkers, manning booths and bringing fitness expert Denise Austin to warm up participants, as well as partnering with Revlon to donate a combined $100,000 to the EIF in support of efforts against women's cancer.

STAMFORD, Conn. — Hair styling brand L.A. Looks, which is owned by Newhall Labs, has kicked off a model search on Facebook.

Through the contest, women and men ages 18 years and older can submit a photo for a chance to win a trip to Los Angeles for a professional photo shoot, and potential exposure in an upcoming L.A. Looks marketing campaign.

NEW YORK — Syneron Beauty has announced the launch of the Pearl Brilliant White Ionic Teeth Whitening system, which according to the manufacturer, features its patented ionic technology — the first new at-home teeth whitening technology to be cleared by the FDA in more than a decade.

In a clinical study, the system was shown to provide maximum whitening results of up to 10 shades after 50 minutes of treatment with virtually no sensitivity, the company stated.

AMITYVILLE, N.Y. — SheaMoisture has introduced its new all-natural and organic facial masks that promise to give dull, dry skin a boost of instant vitality.
 
Coconut & Hibiscus Facial Mask – Designed to improve skin’s radiance with hibiscus flower and songyi mushroom extracts. A blend of mineral-rich clays aims to promote the elimination of impurities, softens and detoxifies dull complexions. Coconut oil and shea butter hydrate, protect against moisture loss and promote a healthy, youthful glow.
 

SAN MATEO, Calif. — Looking to cater to women battling hair loss is the new MD by Dr. Susan Lin, which was created with the specific needs of female hair loss in mind.

 
The MD Hair collection is comprised of five products that address several main causes of female hair loss: aging, stress, and hormonal issues.

CLEVELAND — Max-Wellness on Wednesday announced that it will open the first of its new concept Mini-Max stores in The Center for Healthy Living situated on the 83-acre campus of Moorings Park, an upscale Naples, Fla., retirement community. The grand opening will be held May 7 and will feature a number of services for its 700-plus residents and visitors, including medical and exercise facilities, a spa and beauty center and a 75-seat movie theatre.

NEW YORK — Beauty brand Revlon posted a net loss during the first quarter, including charges, as net sales rose 2.1%, excluding the unfavorable impact of foreign currency fluctuations.

NEW YORK — Bio Follicle has announced the launch of its sulfate-free, cruelty-free and vegan aromatherapy Lemon Grass & Sage shampoo and conditioner.
  
The 100% plant-derived duo promises to provide hair and scalp with the benefits of natural botanicals, rejuvenating all hair types. Enhanced by essential oils, lemon grass and sage were chosen for their ability to bring the hair and scalp in balance by balancing oil production and normalizing both dry and oily hair, the company stated.
 

PARSIPPANY, N.J. — The U.S. cosmetics and toiletries market posted 3.4% growth in 2012, with sales signifying success for both key and niche industry players, according to the recently published Cosmetics & Toiletries USA report by global consulting and research firm Kline & Co. However, it is at the macro level that the flourishing personal care market is offering the most promise.
 

EL PASO, Texas — Diamonds are a girl’s best friend — in hair care appliances? Revlon thinks so and has launched a set of styling tools for the retail market dubbed Nano Diamond.

Diamonds deliver the highest thermal conductivity of any known solid, and low friction for improved heat transfer and faster, smoother, snag-free styling, according to the company. Tourmaline and ceramic also can be found in this line for frizz-free locks, shiny strands and even heat transfer for healthier results.
 
The line includes:

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

LANDOVER, Md. — Giant Food of Landover, Md., is one of several retailers promoting environmental awareness as part of Earth Day Monday, the Ahold USA-owned retailer said.