Content about Basketball

January 28, 2013

In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James.

MIAMI — In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James. 

In addition to winning $75,000 for himself, Drysch also scored a $75,000 donation for the Boys & Girls Clubs of America and the Lebron James Family Foundation.

July 10, 2012

Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

BALTIMORE — Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

The VirMax line of natural oral supplements has five products; two address prostate health, as well as low testosterone in men, and the other three are designed to enhance sexual performance. “As a vegan and someone who pays close attention to what I put in my body, I was excited to learn about VirMax,” Salley said.
 

November 7, 2011

The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.

LOS ANGELES — The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.

In partnership with AIDS Healthcare Foundation, MJF will host free confidential testing events at retailers, including Walgreens in Chicago.  At select locations, testing will include participation from government officials, dignitaries and athletes who will lead their communities by getting tested first at on site mobile units.

October 14, 2011

Mission Athletecare, a line of skin care products geared toward athletes, has announced a new partnership with all-star Carmelo Anthony and unveiled the launch of the new Power Grip, Anthony's signature product that aims to give athletes a competitive edge.

NEW YORK — Mission Athletecare, a line of skin care products geared toward athletes, has announced a new partnership with all-star Carmelo Anthony and unveiled the launch of the new Power Grip, Anthony's signature product that aims to give athletes a competitive edge.

October 14, 2011

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

UNION CITY, Ga. — NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

During the debut of CarmeloLIVE, customers were able to meet Anthony in person and had the opportunity to win prizes and receive free haircuts at the Ultra Sheen Men Grooming Lounge.

August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

LOS ANGELES — Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

Rodman recently appeared in a segment on The Tonight Show with Jay Leno and talked about the G-Tox shot with both host Jay Leno and comedian Dennis Miller.

August 10, 2011

PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

NEW YORK — PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

The kiosks will feature Sheets Energy Strips, a brand promoted by the NBA's LeBron James, as well as Sheets-branded hats and t-shirts. The kiosks also will feature two plasma screens embedded in the machine that allows for messaging to change daily.

May 3, 2011

"A new way to do energy" has hit the market.

NEW YORK — "A new way to do energy" has hit the market.

Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories, the company said.

April 7, 2011

Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

NEW YORK — Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

The deal will feature Anthony in advertising and promotional campaigns, cause-marketing and community outreach programs, as well as in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.

February 16, 2011

The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.

NEW YORK — The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.