Content about Barbie

September 18, 2013

Kmart has compiled a list of 15 toys that it is encouraging members of its loyalty program to send as gifts to children in need.

HOFFMAN ESTATES, Ill. — Kmart has compiled a list of 15 toys that it is encouraging members of its loyalty program to send as gifts to children in need.

The mass merchandise retailer unveiled its annual "Fab 15" holiday toy list, allowing customers to "gift it forward" as part of the Shop Your Way Charity Gift Registry, part of a partnership between Kmart and Share Our Strength's No Kid Hungry campaign.

August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

BUENA PARK, Calif. — Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

The battery-powered toothbrush incorporates Dr. Fresh's signature FireFly light-up timer — a colorful light that, when activated with the touch of a button, blinks for two minutes to keep children entertained and brushing for the appropriate length of time. In addition, its dual-action rotary vibrations are designed to remove more plaque than a manual toothbrush.


January 6, 2011

Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.

EL SEGUNDO, Calif. — Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.

Stockton will report to Robert Eckert, Mattel chairman and CEO.

The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March.

January 5, 2011

NEW YORK — Retailers who stick with proven characters should see the strongest sell-through in the toy category. Charles Riotto, president of the International Licensing Industry Merchandisers’ Association, said that, in addition to value, consumers want evergreen licenses to carry the assurance of quality that consumers desire in this economy.


Disney Princesses remained strong and got a boost from the recent release of “Tangled.” 
“Toy Story 3,” “Cars” and “Thomas the Tank Engine” 
are still huge.


October 24, 2010

Cautious optimism may best describe 2010 holiday sales projections, because even as sales inch toward...

October 3, 2010

Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its...

CITY OF INDUSTRY, Calif. Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its Walmart team leader.

In this role, Cole will be responsible for both divisions at Walmart; Markwins Beauty Product, featuring the Wet 'n Wild and Black Radiance brands; and Markwins International, featuring The Color Workshop, ACT and Barbie.

Cole will report to Shawn Haynes, SVP sales and marketing for Markwins Beauty Products, and Eric Weeks, VP sales for Markwins International.

September 20, 2010

Toys "R" Us on Tuesday released its 2010 Holiday Hot Toy List, featuring items from...