Content about Bakersfield

October 6, 2011

Fresh & Easy officially has launched a loyalty card program following a test run at the chain's seven Bakersfield, Calif., stores.

EL SEGUNDO, Calif. — Fresh & Easy officially has launched a loyalty card program following a test run at the chain's seven Bakersfield, Calif., stores.

The new Friends of Fresh & Easy “thank you” card is a digital points-based program where customers can earn one point for every dollar they spend at Fresh & Easy. “Friends” can exchange their points for cash-back rewards and will receive personalized bi-weekly emails with real-time updates on points earned and targeted bonus point coupons, the supermarket chain said.