Content about Baesman Group

November 19, 2012

The developer of a retail app is partnering with marketing company Baesman Group to offer a location-based, geo-fencing mobile app that it said would drive in-store traffic by sending sales and promotional offers to consumers' smartphones.

COLUMBUS, Ohio — The developer of a retail app is partnering with marketing company Baesman Group to offer a location-based, geo-fencing mobile app that it said would drive in-store traffic by sending sales and promotional offers to consumers' smartphones.

After downloading the app, which has a built-in GPS system, users opt-in to retail brands and choose how often they would like to receive offers. Once near a store, the app will contact their smartphone with a discount or promotion designed specifically for them, which they can redeem immediately.