Content about Baby Boom Generation

July 13, 2012

It seems that traditional grocery stores and established food brands may lose their position in the market due to a confluence of changing demographics, economic factors and customer preferences, according to new research from global investment bank Jefferies and global business advisory firm AlixPartners.

NEW YORK — It seems that traditional grocery stores and established food brands may lose their position in the market due to a confluence of changing demographics, economic factors and customer preferences, according to new research from global investment bank Jefferies and global business advisory firm AlixPartners.

June 12, 2012

The Georgia Institute of Technology on Tuesday announced the launch of HomeLab, a statewide network of adults 50 years of age and older recruited to evaluate the in-home usability and effectiveness of consumer products designed for the aging adult population.

ATLANTA — The Georgia Institute of Technology on Tuesday announced the launch of HomeLab, a statewide network of adults 50 years of age and older recruited to evaluate the in-home usability and effectiveness of consumer products designed for the aging adult population.

HomeLab currently consists of 100 homes distributed throughout the state of Georgia; the network is expected to grow to 150 homes later this year and 550 homes by 2014.

February 1, 2011

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”
 And the timing couldn’t be more perfect — the oldest of the baby boomer generation reach birthday No. 65 in 2011, which means some 10,000 seniors will be celebrating retirement age every day from now through the next 19 years.

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”


January 12, 2011

Nearly half (48%) of Americans between the ages of 45 and 70 years have no financial plans in place to protect themselves against outliving their assets and the rising cost of health care, should they live longer than they expected, according to a survey released last week by the Society of Actuaries.

SCHAUMBURG, Ill. — Nearly half (48%) of Americans between the ages of 45 and 70 years have no financial plans in place to protect themselves against outliving their assets and the rising cost of health care, should they live longer than they expected, according to a survey released last week by the Society of Actuaries.

July 19, 2010

As advertisers and consumer goods manufacturers focus on consumers ages 18 to 34 years, one...

June 22, 2010

A website that caters to baby boomers has unveiled a new health platform that focuses...

June 6, 2010

The online beauty market is poised to explode, and it’s likely that the techsavvy teen...

May 9, 2010

Elations recently announced the launch of the “Boomers Building a Better America” initiative, a program...