Content about BUENA PARK

February 5, 2014

Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.

BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.  

As part of the partnership, Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children, and will make a monetary donation to help broaden access to school-based dental services offered by SAA partners.

November 13, 2013

Sohm on Tuesday announced the U.S. launch of its umbrella brand SohMed, positioning the company in the generic over-the-counter medicines segment for indications of pain, fever, cold, antacid and alertness.

BUENA PARK, Calif. — Sohm on Tuesday announced the U.S. launch of its umbrella brand SohMed, positioning the company in the generic over-the-counter medicines segment for indications of pain, fever, cold, antacid and alertness.

September 10, 2013

Just a few pieces of Halloween candy can go a long way toward satisfying kids’ cravings for sweet treats, but large quantities lead to tooth decay. That’s why dentists are teaming up to host this year’s Halloween Candy Buyback program.

BUENA PARK, Calif. — Just a few pieces of Halloween candy can go a long way toward satisfying kids’ cravings for sweet treats, but large quantities lead to tooth decay. That’s why dentists are teaming up to host this year’s Halloween Candy Buyback program.

February 27, 2013

Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

BUENA PARK, Calif. — Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

The company said Firefly Fluoride Foam Toothpaste — along with the new FireFly Ready Go Brush — is designed to take the drudgery and mess out of brushing. The light, foamy formula flushes out bacteria and gets hard-to-reach spots, which the company said would appeal to children who wear braces.

December 18, 2012

Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.

BUENA PARK, Calif. — Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC. 

The sale includes rights in the United States, its territories, the Caribbean and Canada. The acquisition does not include Reach-brand floss or other interdental products. Financial terms of the deal were not disclosed.

April 12, 2012

Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.

BUENA PARK, Calif. — Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.  

January 3, 2012

Oral care manufacturer Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility.

BUENA PARK, Calif. — Oral care manufacturer Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility.

August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

BUENA PARK, Calif. — Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

The battery-powered toothbrush incorporates Dr. Fresh's signature FireFly light-up timer — a colorful light that, when activated with the touch of a button, blinks for two minutes to keep children entertained and brushing for the appropriate length of time. In addition, its dual-action rotary vibrations are designed to remove more plaque than a manual toothbrush.


April 13, 2011

Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

BUENA PARK, Calif. — Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

As of April 12, the company is donating $1 for every new "like" on FireFly's Facebook page, up to $2,500, to Smile Train. Smile Train provides surgery for children in developing countries suffering from cleft lip and/or palates, a common birth defect, as well as specialized training for medical professionals to make surgery more accessible.

January 12, 2011

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

BUENA PARK, Calif. — Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

The ADA Council on Scientific Affairs' acceptance of FireFly is based on its findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed.