Content about BBDO

January 24, 2014

M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

NEW YORK — M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

Yellow was first introduced to consumers, along with M&M's Peanut, in 1954. In the time since, he has become a fan-favorite across the nation, but often plays a supporting role to his fellow candy Red, according to the company.

The commercial, created by BBDO New York, will remain a mystery until Super Bowl Sunday, but fans can catch a teaser on the M&M's Facebook page.

 

August 1, 2011

Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

RACINE, Wis. — Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

SC Johnson said that BBDO will support the company's pest control and home storage divisions, while Ogilvy & Mather will support SC Johnson's home fragrance and home cleaning divisions.

Prior to the announcement, advertising agency network Draftfcb served the global marketing needs of SC Johnson.

February 14, 2011

Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

BENTONVILLE, Ark. — Walmart has named Cindy Davis EVP of its global consumer insights business unit created two weeks ago as part of a larger corporate restructuring.

Davis, who joined Walmart in 2007 and previously served as EVP membership and marketing for Sam’s Club, will continue to report to Sam’s Club president and CEO Brian Cornell, although she will be responsible for understanding broad consumer trends worldwide and for creating advanced analytical tools to support the business.

January 27, 2010

Mars said will satisfy fans' hunger for a laugh with its new advertising campaign that...

February 20, 2008

Procter & Gamble’s Gillette brand announced on Thursday its biggest launch since the 2001 introduction...