Content about Axe

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to air a 30-second television commercial during Super Bowl XLVIII.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

ENGLEWOOD CLIFFS, N.J. — As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

In March of 2014, selected winners will head to Sweden to take part in a series of extreme winter-themed sport activities, such as husky sleigh safaris, snowmobile expeditions through the Alpine Tundra and combat-copter flights overlooking Sweden's Archipelago, to see if they have what it takes to keep their cool in the most intense of situations.

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right Halloween and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

June 21, 2012

Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results.


Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results.


Sales of depilatories at food, drug and mass (excluding Walmart) rose more than 10% to about $117 million during the 52 weeks ended April 15, according to SymphonyIRI Group.


April 25, 2012

Axe has added an item to its shower product range.

ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.

Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys' minds and bodies, the company said.

March 22, 2012

Ethnic hair care brand Creme of Nature is introducing its new Perfect Edges with Argan Oil from Morocco, a shine-infusing hair gel that also strengthens hair.

JACKSONVILLE, Fla. — Ethnic hair care brand Creme of Nature is introducing its new Perfect Edges with Argan Oil from Morocco, a shine-infusing hair gel that also strengthens hair.

The styling product — the company's latest addition to the Argan Oil line — works for all hair types, whether relaxed or natural, and infuses hydration and shine without leaving sticky residue.

Perfect Edges, which retails for $4.99, arrives at mass retailers and in beauty supply stores this spring.

February 17, 2012

A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


LONDON — A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


January 25, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

NEW YORK — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

The new products, which are in midst of hitting retail shelves with full distribution expected by March, are infused with mineral-rich clay and natural extracts for spa-smooth skin that is promised to last.

The new products include:

January 25, 2012

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

According to SymphonyIRI Group data, sales of body wash rose about 7% at food, drug and mass (excluding Walmart) for the 52 weeks ended Nov. 27. Taking the top spot, according to the data: Axe body wash for men.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

ENGLEWOOD CLIFFS, N.J. — A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

The new Anarchy fragrance for him has a matching, limited-edition fragrance for her. Anarchy For Him and For Her mark the first-ever pair of body sprays to launch at the same time in mass market retail stores.

December 5, 2011

Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


The trend is evident in looking at sales of hair relaxer kits at food, drug and mass (excluding Walmart). According to SymphonyIRI Group, sales of hair relaxer kits slipped more than 7% for the 52 weeks ended Oct. 30.


June 6, 2011

Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

NEW YORK — Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

October 5, 2010

Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up...

NEW YORK Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up relaxer system and maintenance line called Ultra Care.

The company also is using the launch of Ultra Care to lead the ethnic hair care market in producing an environmentally responsible product that uses eco-friendly resins and recyclable packaging.

Ultra Care is made with a moisture blend complex, which features a blend of castor, coconut and avocado oils to battle dryness and hair breakage.

June 22, 2010

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

February 10, 2010

Unilever's chief marketing officer Simon Clift, who has been credited with Axe's success, is stepping...

September 10, 2009

A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool"...

NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New Item!"

This two-sided tool is designed to be used with Axe Shower Gel. The scrub side helps to smooth rough spots like elbows and heels. The soft mesh side will build a gentle lather to clean the entire body.

February 13, 2008

Unilever’s Axe brand for men is launching for 2008 an all-over body fragrance and a...

January 21, 2008

Unilever U.S. announced on Tuesday that it has reconfigured its business teams and created a...

October 7, 2007

With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to...

September 3, 2007

Unilever, whose brands include Axe and Dove, has appointed Laura Klauberg as vice president of...