Content about Avanti

November 5, 2012

According to a Nielsen report issued last month, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.

SUPPLIER NEWS — According to a Nielsen report issued last month, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending. Pet care will be one growth sector; Neilsen predicted pet owners will drive 5.9% dollar and 3.1% unit growth. The rest of home care, including cleaning and households products — even holiday wrapping paper — will see modest, price-driven dollar gains and unit sales declines, according to Nielsen.


October 9, 2012

Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

DETROIT — Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

New to the Avanti portfolio are Valentine's Day cards enhanced with glitter and foil; Easter cards that showcase bright colors and characters; Mother's Day cards that are humorous and traditional; Father's Day cards that evoke a "saltier" style of humor; and graduation cards for grades kindergarten and older. Avanti also is launching new seasonal StandOuts cards and Avanti-branded cards that have been added to the company's A*Press collection.

May 30, 2012

Avanti Press recently launched 28 new greeting card designs at the 2012 National Stationery Show in New York.

DETROIT — Avanti Press recently launched 28 new greeting card designs at the 2012 National Stationery Show in New York.

Combining its Avanti photographic humor brand with its illustrated companion, A*Press, the new cards "satisfy a wide spectrum of sending needs," Avanti's VP business development Marc Trobman said. Avanti Press has rolled out 18 fun-flavored cards celebrating the "grills, thrills and spills of summer," while nine new cards debuted under the A*Press brand for the birthday, anniversary and support categories.