Content about Auto racing

April 15, 2014

Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

LONDON — Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

PURCHASE, N.Y. — Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor. The beverage, called Dale Jr. Sour, will be available for a limited time at select 7-Eleven stores across the country starting April 2.

March 6, 2014

Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

DEERFIELD, Ill. — Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

The multi-faceted campaign will be fueled by fan interaction and will culminate with the awarding of the grand prize — the fully-enhanced Roush Stage 3 Mustang used in the promotion by Roush Fenway drivers.

February 13, 2014

Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.

NEW YORK — Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.   

As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt's No. 26 car for Swan Racing during the 2014 Daytona 500.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

October 15, 2013

Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools.

GOODLETTSVILLE, Tenn. — Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools. The grants were presented to school leaders during pre-race ceremonies at the Dollar General 300 at Charlotte Motor Speedway on Oct. 11. 

August 26, 2013

Braun, which is a subsidiary of Procter & Gamble, has announced that triple Formula 1 world champion Sebastian Vettel is the new global ambassador for Braun’s male power grooming range.

KRONBERG, Germany — Braun, which is a subsidiary of Procter & Gamble, has announced that triple Formula 1 world champion Sebastian Vettel is the new global ambassador for Braun’s male power grooming range.

The collaboration also marks the launch of the Braun global campaign “Hold on to your Dreams.”

July 3, 2013

To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

CINCINNATI — To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

April 8, 2013

Hy-Vee will serve as the official grocer and tailgate pit stop of the Kansas Speedway, the supermarket chain said.

KANSAS CITY, Kan. — Hy-Vee will serve as the official grocer and tailgate pit stop of the Kansas Speedway, the supermarket chain said Monday.

Hy-Vee, which operates 26 supermarkets around the state and in the Kansas City, Mo., metropolitan area, has planned special events throughout the year to promote the speedway.

April 5, 2013

Novo Nordisk has launched a diabetes awareness sweepstakes in which the winners get a free trip to the 2013 IndyCar finale, the Danish drug maker said.

BIRMINGHAM, Ala. — Novo Nordisk has launched a diabetes awareness sweepstakes in which the winners get a free trip to the 2013 IndyCar finale, the Danish drug maker said Friday.

The company announced that it had hired IZOD IndyCar Series Charlie Kimball as spokesman for its Race with Insulin contest. Kimball, the first licensed driver with diabetes to race at the highest level of the series, was diagnosed with the disease during a routine doctor visit in 2007 while racing in Europe and is a user of Novo Nordisk's NovoLog (insulin aspart [rDNA origin]).

January 22, 2013

NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced.

TARRYTOWN, N.Y. — NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced Tuesday. 

April 16, 2012

Mountain Dew has tapped its spokespeople for its new campaign.

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand's spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

February 24, 2012

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 24, 2012

Banana Boat sun care will take on the sun and the speedway for a new partnership with Chip Ganassi Racing Teams.

CONCORD, N.C. — Banana Boat sun care will take on the sun and the speedway for a new partnership with Chip Ganassi Racing Teams. Banana Boat will sponsor the race cars of Earnhardt Ganassi Racing with Felix Sabates driver Jamie McMurray and Target Chip Ganassi Racing driver Dario Franchitti during the 2012 NASCAR Sprint Cup and IZOD IndyCar Series racing seasons, respectively.

October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.

February 2, 2011

GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

MEMPHIS — GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

October 11, 2010

Dollar General’s health brand Rexall will be gracing the No. 11 Braun Racing entry in...

September 19, 2010

NASCAR fans shopping for tailgating items can look no further than a new Giant Food...

August 25, 2010

Chip Ganassi Racing on Wednesday announced that GlaxoSmithKline’s Breathe Right brand will be placed on...

INDIANAPOLIS Chip Ganassi Racing on Wednesday announced that GlaxoSmithKline’s Breathe Right brand will be placed on the nose of the team’s Target Indy car this weekend during the Peak Antifreeze and Motor Oil Indy 300 Chicagoland Speedway races.

Additionally, on Aug. 28, race fans will have the opportunity to meet two-time and reigning IZOD IndyCar Series champion Dario Franchitti, driver of the Target Indy car, on-site at the Breathe Right Advanced tent where free product samples will be made available.

July 6, 2010

GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR...

March 23, 2008

Procter & Gamble’s Old Spice brand has teamed up with drag racing’s Funny Car team...