Content about Atkins

January 5, 2011

Atkins kicks off 2011 marketing campaign

Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins' free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

December 15, 2010

Roark Capital completes acquisition of Atkins brand

Private equity firm Roark Capital Group last week closed the deal on its acquisition of Atkins Nutritionals, a weight-control and nutrition brand. Atkins' management team, led by CEO Monty Sharma — who invested alongside Roark Capital in the transaction — will remain with the business.

ATLANTA — Private equity firm Roark Capital Group last week closed the deal on its acquisition of Atkins Nutritionals, a weight-control and nutrition brand. Atkins' management team, led by CEO Monty Sharma — who invested alongside Roark Capital in the transaction — will remain with the business.

Terms of the transaction were not disclosed.

September 26, 2010

Atkins Nutritionals expands three lines with new offerings

Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break...

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.