Content about Atkins Nutritionals

December 7, 2012

Atkins Nutritionals has launched a line of low-carbohydrate frozen meals that will be available nationwide starting in January 2013, the company said.

DENVER — Atkins Nutritionals has launched a line of low-carbohydrate frozen meals that will be available nationwide starting in January 2013, the company said.

Atkins said Atkins Frozen Meals, which includes nine entrees, were developed with a focus on taste and ingredients such as vegetables, creams, sauces, and meats without any fillers or preservatives. Dishes include pot pies without the crust, turkey and green beans without stuffing, and egg scrambles without hash browns.

April 12, 2011

Atkins Nutritionals is expanding its Day Break line with six new breakfast-inspired products.

DENVER — Atkins Nutritionals is expanding its Day Break line with six new breakfast-inspired products.

New to the Atkins Day Break lineup are:

  • Breakfast shakes with resealable, twist-off caps in wild berry, creamy chocolate and strawberry banana flavors. Day Break shakes carry a suggested retail price of $6.99 for four shakes;

  • High-fiber soft-baked breakfast squares in blueberry almond and oatmeal cinnamon flavors, which cost $6.99 for five baked squares; and

January 5, 2011

Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

DENVER — Looking to inspire weight loss among consumers, a maker of weight-management products is kicking off a new multiplatform marketing campaign.

Centered around Atkins' free weight-loss kit — which includes the quick-start guide, chef recipe booklet, sample two-week induction meal plan, pocket carb counter with acceptable foods lists, $3 book rebate for the bestselling "The New Atkins for a New You" and three free Atkins bars — the new campaign will include advertising, online initiatives and a unique chef recipe program.

December 15, 2010

Private equity firm Roark Capital Group last week closed the deal on its acquisition of Atkins Nutritionals, a weight-control and nutrition brand. Atkins' management team, led by CEO Monty Sharma — who invested alongside Roark Capital in the transaction — will remain with the business.

ATLANTA — Private equity firm Roark Capital Group last week closed the deal on its acquisition of Atkins Nutritionals, a weight-control and nutrition brand. Atkins' management team, led by CEO Monty Sharma — who invested alongside Roark Capital in the transaction — will remain with the business.

Terms of the transaction were not disclosed.

September 26, 2010

Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break...

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.