Content about Ashley Johnston

February 1, 2011

SALT LAKE CITY — “Biggest Loser” trainer Jillian Michaels continues to dominate flab on the small screen and at the diet shelf, too. Last month’s NBC mid-season premier captured 9 million viewers, up 14% from its previous season end, according to published reports. And Jillian Michaels diet aids garnered $20.8 million, up 273.7%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart).


January 4, 2011

Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear available exclusively in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight-loss program, a $479 value.