Content about As seen on TV

April 21, 2013
Stores stock up on 'As Seen On TV'

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

"Our market model is very sound," said AJ Khubani, CEO of TeleBrands. "As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support."

June 21, 2012
Retailers watch As Seen On TV sales grow

Retailers remain bullish on the As Seen On TV category. “Almost every As Seen On TV product outperforms other product categories in drug stores,” said AJ Khubani, CEO of TeleBrands.

Retailers remain bullish on the As Seen On TV category. “Almost every As Seen On TV product outperforms other product categories in drug stores,” said AJ Khubani, CEO of TeleBrands. “The products have sell-through rates that are at least 10% and can approach 30%.”

February 22, 2012
TV goods show promise

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

“One major drug chain told us that as a nonpharmacy revenue producer, the category is second only to the OTC cold and flu category,” Khubani said. That’s why chain drug retailers continue to devote more space to the category — and not just in the most profitable fourth quarter.

November 7, 2011
High hopes for comfort, restoration, trend products

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

Jordan Pine, president of SciMark Corp. anticipated solid sales in comfort products (Ahh Bra, Miracle Socks), restoration products (Furniture Fix repair system, Flex Seal liquid rubber) and trend products (Snap-On Feathers).

July 25, 2011
Drug stores experiment with As Seen On TV items


As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.



As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


Its evolution is thanks to industry leaders Telebrands, Ontel, IdeaVillage (each individually owned by one of three Khubani brothers) and Allstar Products Group. Together they account for a significant portion of sales for the category whose customers are early adopters and seek new, innovative and value-driven products.


June 21, 2011
As Seen on TV now seen on drug store shelves

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.” Some of TeleBrands’ hottest new products this year have been Chef Basket, Aluma Wallet, RoboStir and One Second Needle.

April 1, 2011
IdeaVillage names COO

A company that specializes in "As Seen on TV" products has named a new COO.

WAYNE, N.J. — A company that specializes in "As Seen on TV" products has named a new COO.

Ron Boger, who currently serves as EVP of IdeaVillage, will take on the COO role. He will work with company founder Anand Khubani in launching new and innovative products in the mass market.

Boger is credited with bringing such products as SlimShots, Yoshi ceramic knife, Fushigi ball and Criss Angel MindFreak magic kits and tricks under the IdeaVillage banner and into the mass market.

February 18, 2011
From screens to shelves, direct-response is a hit

Move over Snuggie and ShamWow — more direct-response products are coming to retail.

Move over Snuggie and ShamWow — more direct-response products are coming to retail.


“Over the past five years, there’s been an explosion of these products at retail,” said Tom Haire, editor of Response Magazine, a publication that covers the direct-response industry. “Retailers see products that fly off the shelves because they’ve been advertised so heavily, and manufacturers see an opportunity to extend the life of the brand.”

February 18, 2011
TeleBrands introduces three new 'As Seen On TV' products

TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

NEW YORK — TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

The lineup includes:

  • Pasta Boat, a 5-in-1 pasta cooker that cooks, strains, serves, steams and serves. Complete with stay-cool handles, the steamer rack can be used to steam potatoes or vegetables right in the microwave. Pasta Boat cooks pasta in approximately 18 minutes and carries a suggested retail price of $9.99;