LOS ANGELES — The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.
For years, professional makeup artists have been applying multiple pairs of faux lashes to achieve a dramatically lush look. Enter the new Ardell Double Up Lashes, a new innovation in faux lash strips featuring two times the lashes than a standard strip lash. The bottom lash adds fullness and the top lash adds flare. Ardell Double Up Lashes will be available in six styles with a suggested retail price of $6.99 at drug stores in January.