Content about Arc Worldwide

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

WHAT IT MEANS AND WHY IT'S IMPORTANT — If you are a retailer that has yet to develop a smartphone application, then you need to read this.

(THE NEWS: Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often. For the full story, click here)

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

CHICAGO — Almost 100 million Americans use social media to shop, according to a new survey.

Agency network Leo Burnett Worldwide and its marketing services arm, Arc Worldwide, released results of the "SocialShop" study Wednesday showing that 95 million Americans, or 42% of Americans, are shopping through social media, while almost 73% of people are using social media more than a year ago.

January 11, 2009

In its sweeping, soup-to-nuts drive to regain momentum and recapture its marketing mojo, the nation’s...

NEW YORK In its sweeping, soup-to-nuts drive to regain momentum and recapture its marketing mojo, the nation’s most widespread and profitable drug retailer continues to surprise.