Content about Arc Worldwide

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

CHICAGO — Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

October 9, 2013

You can say the big winner was literally out of this world.

CHICAGO — You can say the big winner was literally out of this world.

Unilever’s Axe Apollo Astronaut floorstand, designed by RockTenn Merchandising Displays, was named the Design of the Times 2013 Platinum Award Winner by Path to Purchase Institute judges, during a special awards ceremony Wednesday evening, here at the annual Shopper Marketing Expo. 

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

WHAT IT MEANS AND WHY IT'S IMPORTANT — If you are a retailer that has yet to develop a smartphone application, then you need to read this.

(THE NEWS: Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often. For the full story, click here)

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

CHICAGO — Almost 100 million Americans use social media to shop, according to a new survey.

Agency network Leo Burnett Worldwide and its marketing services arm, Arc Worldwide, released results of the "SocialShop" study Wednesday showing that 95 million Americans, or 42% of Americans, are shopping through social media, while almost 73% of people are using social media more than a year ago.

January 11, 2009

In its sweeping, soup-to-nuts drive to regain momentum and recapture its marketing mojo, the nation’s...

NEW YORK In its sweeping, soup-to-nuts drive to regain momentum and recapture its marketing mojo, the nation’s most widespread and profitable drug retailer continues to surprise.