Content about Anthropology

August 8, 2012

Nail brand Orly has announced the launch of Orly SmartGels, an at-home gel manicure system.

NEW YORK — Nail brand Orly has announced the launch of Orly SmartGels, an at-home gel manicure system.

Available in 12 shades, SmartGels are long-lasting, providing a chip-free, high-shine manicure for up to two weeks. The at-home system allows polish lovers to layer regular polish over SmartGels for an instant color change.

July 20, 2012

At-home gel manicure system Red Carpet Manicure has unveiled new limited-edition nail art kits, which hit Ulta Beauty stores this summer and will launch nationally in the fall.

HAUPPAUGE, N.Y. — At-home gel manicure system Red Carpet Manicure has unveiled new limited-edition nail art kits, which hit Ulta Beauty stores this summer and will launch nationally in the fall.

There are three kits available — Tips and Tricks, French Manicure and Gems and Jewels — which provide beauty mavens with the necessary tools to get creative and customize their manicured nails. A QR code on the packaging directs consumers to Red Carpet Manicure’s video website for more information and helpful tips.

July 16, 2012

Tattoo Goo recently introduced an incremental traffic-driving opportunity with its body art aftercare kit of the same name.

Tattoo Goo recently introduced an incremental traffic-driving opportunity with its body art aftercare kit of the same name. Tattoos no longer are taboo as more than 12 million adults sport permanent body art, including 25% of those between the ages of 30 and 39 years, and 12% of those between the ages of 40 and 49 years. 


Today’s aftercare protocol has the recently inked reaching for A+D ointment. But Tattoo Goo, which estimates the total market may exceed $100 million, fields not only its aftercare regimen but also a maintenance oil to prevent fading.

July 11, 2012

The at-home hair coloring market just got a little more competitive as Della Ricca Hair Color has announced that it now is offering clients an at-home hair coloring alternative to salon visits and store-bought hair color solutions.

HOUSTON — The at-home hair coloring market just got a little more competitive as Della Ricca Hair Color has announced that it now is offering clients an at-home hair coloring alternative to salon visits and store-bought hair color solutions.

Inspired to help people color their hair at home with confidence, Karen Anne Vinson, founder of Della Ricca Hair Color, is providing clients with an affordable professional-grade hair color that is custom blended to fit individual needs.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.

With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.

February 22, 2012

Dr. Duve Babies & Kids, a product line that aims to provide healthy skin care solutions for little ones, is entering the U.S. market through a partnership with Nutritional Products International.

DELRAY BEACH, Fla. — Dr. Duve Babies & Kids, a product line that aims to provide healthy skin care solutions for little ones, is entering the U.S. market through a partnership with Nutritional Products International.

The line, which is part of the Dr. Duve Skin Care brand, offers parents a way to treat and prevent some of the most common skin problems faced by children and babies, including neurodermatitis. It has been developed by German dermatologist Stefan Duve, who has a wide range of expertise in dealing with the skin problems of children.

January 27, 2011

A manufacturer of natural baby care products will display its lineup at this year's New York International Gift Fair next week.

BOZEMAN, Mont. — A manufacturer of natural baby care products will display its lineup at this year's New York International Gift Fair next week.

The Natural Baby Co., known for its eco-conscious diaper brand, GroVia, also will familiarize visitors of the show with Denmark-based brand Hevea, a creator of pacifiers, teethers and bath toys. The Natural Baby Co. is Hevea's sole U.S. distributor.

October 11, 2010

Baby diapers brand Luvs unveiled its new look, which is slated to make its retail...

CINCINNATI Baby diapers brand Luvs unveiled its new look, which is slated to make its retail debut this fall.

Luvs diapers now will tote new packaging and a Heavy Dooty Protection diaper design.

 

October 4, 2010

Kimberly-Clark's Huggies brand has kicked off a diaper drive with the help of "Grey's Anatomy"...

DALLAS Kimberly-Clark's Huggies brand has kicked off a diaper drive with the help of "Grey's Anatomy" star Ellen Pompeo.

The diaper drive, Every Little Bottom, will include a series of local drives, events, a donation from the brand and other activities to generate up to 20 million diapers for babies in need. Pompeo, who recently gave birth to her daughter, serves as an ambassador for the cause.

September 6, 2010

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

NEWTON, Mass. A leading social media marketing agency to mothers has developed a counterpart for expanding its parent influencer marketing model beyond the mom demographic.

Mom Central Consulting said new Dad Central Consulting touches upon the fact that fathers are more involved than ever with making household purchases and turn to other fellow fathers for advice.

June 20, 2010

Procter & Gamble has unveiled a new website that features household tips for the jack...

June 6, 2010

Mom + Baby has been a very successful equation for drug retailers in the past....

Mom + Baby has been a very successful equation for drug retailers in the past. After all, babies need lots of “stuff,” and moms historically have been responsible for buying the stuff babies need. The success of the Mom + Baby equation, however, is weakening because it fails to include an increasingly important but often ignored element: Dad. Here’s my forecast for the future: Those retailers who fail to add Dad to the traditional Mom + Baby equation will see their market share decline.