Content about Anheuser-Busch

March 20, 2014

Johnny Appleseed, a new brand from Anheuser-Busch, announced that its Johnny Appleseed Hard Apple Cider will debut on store shelves beginning April 7.

ST. LOUIS — Johnny Appleseed, a new brand from Anheuser-Busch, announced that its Johnny Appleseed Hard Apple Cider will debut on store shelves beginning April 7. More than 750 consumers from the United States, Canada and the United Kingdom help to co-design the brand — from taste profile to packaging, the company said.

February 6, 2014

Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point's operations, allowing it to better meet consumer demand for its brands.

ST. LOUIS and LONG ISLAND, N.Y. — Anheuser-Busch announced that it agreed to purchase Blue Point Brewing Co., a craft brewery. The purchase will bring additional resources to Blue Point's operations, allowing it to better meet consumer demand for its brands. Terms of the agreement were not disclosed.

October 10, 2013

Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.

ST. LOUIS — Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.

For Project 12, Budweiser's team of brewmasters develop new beer recipes featuring the signature yeast first used by Adolphus Busch in 1876. The three small-batch Budweisers named for the ZIP code where the beer is brewed include:

October 10, 2013

Anheuser-Busch is continuing to blur the line between beer and cocktails. The brewer’s latest addition to the popular Ritas family is Bud Light Lime Cran-Brrr-Rita, a limited-edition winter offering.

ST. LOUIS — Anheuser-Busch is continuing to blur the line between beer and cocktails. The brewer’s latest addition to the popular Ritas family is Bud Light Lime Cran-Brrr-Rita, a limited-edition winter offering. Cran-Brrr-Rita hits store shelves in November, and will be available in 12-packs, 8-oz. cans and 25-oz. cans. Straw-Ber-Rita has been a huge hit this summer and is the largest share gainer in the beer industry this year, according to A-B.   

June 5, 2013

Anheuser-Busch brought home 15 medals from the North American Beer Awards last weekend, with its newest brand — Stella Artois Cidre — earning a gold medal in the cider category.

ST. LOUIS — Anheuser-Busch brought home 15 medals from the North American Beer Awards last weekend, with its newest brand — Stella Artois Cidre — earning a gold medal in the cider category.

Also, Budweiser Black Crown, which was introduced in February following the brewer’s Project 12 initiative last year, won a bronze medal in the amber lager category.

May 7, 2013

Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.

ST. LOUIS — Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.

Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions, the brewer stated. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.

April 29, 2013

Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

The campaign features fifth-generation brewmaster Pete Kraemer, as well as five regional brewmasters. Kraemer's job is to ensure that the Budweiser brewed around the world meets the same standards; he also oversees the growing and research of barley in Colorado and hops grown in Germany. Kraemer's father, Gerhardt, a Hungarian-born German immigrant, was also a brewmaster for the company; Gerhardt Kraemer retired in 2001.

April 17, 2013

On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

The new can design is modeled after the company's bowtie label that backs the brand's signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.

March 8, 2013

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions. In an attempt to keep the momentum going, Anheuser-Busch InBev introduced several new products just in time for the Super Bowl.

The newest launch is Budweiser Black Crown, a beer the brewer claims has more body, color and hop character than the flagship lager, as well as a slightly higher alcohol content, at 6% alcohol by volume.

February 25, 2013

Anheuser-Busch's new golden amber lager Budweiser Black Crown debuted on the market in late January.

ST. LOUIS — Anheuser-Busch's new golden amber lager Budweiser Black Crown debuted on the market in late January. The new beer, a blend of two-row caramel malt and four types of domestic hops, maintains the clean taste and high drinkability of the Budweiser label, but has more body, color and hop character than the flagship lager. It also has a slightly higher alcohol content. The beer will be sold nationwide in 12-oz. glass bottles available in 6- and 12-packs and in 22-oz. single bottles.

January 3, 2013

German beer brand, Beck's, part of Anheuser-Busch InBev, is adding a new "gem" to its product line: Beck's Sapphire.

ST. LOUIS — German beer brand, Beck's, part of Anheuser-Busch InBev, is adding a new "gem" to its product line: Beck's Sapphire.

Brewed from German saphir hops, the beverage is a pilsner with 6% alcohol by volume and will be marketed to a high-end demographic, including bars, clubs and restaurants. The beer will also be sold in grocery and liquor stores nationwide available in six- and 12-packs with a sleek, 12-ounce black glass bottle. A-B InBev debuted the beer on New Year's Eve.

November 19, 2012

DSN profiled six companies that sell on their American-made heritage as part of its "Made in America" report.

DSN profiled six companies that sell on their American-made heritage as part of its "Made in America" report.

GREEN TOYS
MILL VALLEY, Calif. — Green Toys makes a line of classic children’s toys constructed from recycled, food-safe plastic and other environmentally friendly materials. The products not only help fuel the “Made in America” movement, the use of recycled materials helps distinguish the toy manufacturer by reducing fossil fuel use and greenhouse gas emissions.

November 15, 2012

Anheuser-Busch earlier this month donated 44,000 cases — 1,056,000 cans — of emergency drinking water and a cash donation of $100,000 to the American Red Cross to aid victims of Hurricane Sandy.


SUPPLIER NEWS — Anheuser-Busch earlier this month donated 44,000 cases — 1,056,000 cans — of emergency drinking water and a cash donation of $100,000 to the American Red Cross to aid victims of Hurricane Sandy.


November 1, 2012

Anheuser-Busch is sending its support to those affected by Hurricane Sandy in the form of 44,000 cases — 1,056,000 cans — of emergency drinking water and a generous monetary donation to the American Red Cross.

ST. LOUIS — Anheuser-Busch is sending its support to those affected by Hurricane Sandy in the form of 44,000 cases — 1,056,000 cans — of emergency drinking water and a generous monetary donation to the American Red Cross.

September 4, 2012

Anheuser-Busch has shipped 4,312 cases of emergency drinking water — or 103,488 cans — to areas that were affected by Hurricane Isaac.

ST. LOUIS — Anheuser-Busch has shipped 4,312 cases of emergency drinking water — or 103,488 cans — to areas that were affected by Hurricane Isaac.

The company said the water has been made available to communities and relief organizations assisting impacted residents. Anheuser-Busch has donated more than 71 million cans of emergency drinking water following natural and other disasters since 1988.

June 21, 2012

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The success of Bud Light Platinum, with its higher alcohol content and sweeter taste, has sparked a flurry of flavored malt beverages into the beer market. This year alone, Anheuser-Busch InBev is launching nearly 20 new products to the U.S. market.

May 7, 2012

Anheuser-Busch has expanded its Michelob Ultra brand to include a naturally sweetened and gluten-free cider made from crisp apples.

ST. LOUIS — Anheuser-Busch has expanded its Michelob Ultra brand to include a naturally sweetened and gluten-free cider made from crisp apples.

Michelob Ultra light cider is the first cider from Anheuser-Busch to be produced and distributed in the United States. The cider touts 120 calories and is ideal for year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders.

April 13, 2012

Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.

SUPPLIER NEWS — Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course. New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said. Ultra 19th Hole is available in single-serve and four-packs of 16-oz. cans.


April 2, 2012

Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

ST. LOUIS — Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said.

January 4, 2012

The drug store channel has had strong sales in the beer category despite lackluster industry performance. Dollar sales for the beer category in drug were up nearly 6% for the year to date ended Oct. 30, 2011, according to SymphonyIRI Group data.

The drug store channel has had strong sales in the beer category despite lackluster industry performance. Dollar sales for the beer category in drug were up nearly 6% for the year to date ended Oct. 30, 2011, according to SymphonyIRI Group data. Food and convenience store beer sales were up only 0.6% and 2%, respectively.

November 10, 2011

Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

BRUSSELS — Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

The company said that Bud Light Platinum appeals to a key group of beer drinkers and expands consumer occasions and that the introduction is part of the company's plan to accelerate growth of Bud Light in the United States.

Bud Light Platinum is expected to roll out in Jan. 2012.

October 11, 2011

Anheuser-Busch has launched the first seasonal offering under its Shock Top craft beer label. Shock Top Pumpkin Wheat, a traditional Belgian-style wheat ale brewed with pumpkins and autumnal spices, will be available until January 2012 in six-packs and 12-oz. bottles. 


ST. LOUIS — Anheuser-Busch has launched the first seasonal offering under its Shock Top craft beer label. Shock Top Pumpkin Wheat, a traditional Belgian-style wheat ale brewed with pumpkins and autumnal spices, will be available until January 2012 in six-packs and 12-oz. bottles. 


A-B also is launching the brand’s first sampler pack, including the original Shock Top Belgian White, Shock Top Pumpkin Wheat and Shock Top Raspberry Wheat. Sales of the Shock Top brand have been ahead 77% for the first half of the year, according to A-B.

August 4, 2011

Budweiser has redesigned its can and secondary packaging, which will make its debut in the U.S. market before rolling out worldwide.

ST. LOUIS — Budweiser has redesigned its can and secondary packaging, which will make its debut in the U.S. market before rolling out worldwide.

The new can and secondary packaging that shows off Budweiser's iconic bowtie, complemented by the Budweiser creed and Anheuser-Busch medallion. This marks the 12th can redesign since 1936.

November 16, 2010

The maker of Joose flavored malt beverages has filed a lawsuit against one of the...

SAN DIEGO — The maker of Joose flavored malt beverages has filed a lawsuit against one of the nation's most popular brewing companies, citing infringement and unfair competition.

September 21, 2010

Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National...

NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.

Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch's new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.