MARIETTA, Ga. — Competitive Promotion Report on Monday introduced a new advanced big data analytics tool, Integrated Data Management, that provides insights which syndicated sales data alone cannot.
“IDM will give our clients a competitive advantage with a view of how marketing tactics are impacting sales and profits so they can adjust accordingly," stated Glen Davis, CPR president and CEO. "This knowledge can give manufacturers an edge and solves the widespread challenge of making sense of some of the big data they are amassing.”
AUDIO Q&A: DSN recently caught up with Sajid Syed, president of Acro Pharmaceutical Services, to talk about how the company works with what he calls the "four P's" — the patient, physician, pharmaceutical manufacturer and payer — to provide an array of specialty pharmacy services to clients.
AUDIO Q&A: With the number of loyalty cards collecting reams of consumer data these days, the ability to crunch that data into meaningful insights will become more valuable.