Content about Analytics

October 3, 2012

DSN recently caught up with Sajid Syed, president of Acro Pharmaceutical Services, to talk about how the company works with what he calls the "four P's" — the patient, physician, pharmaceutical manufacturer and payer — to provide an array of specialty pharmacy services to clients.

AUDIO Q&A: DSN recently caught up with Sajid Syed, president of Acro Pharmaceutical Services, to talk about how the company works with what he calls the "four P's" — the patient, physician, pharmaceutical manufacturer and payer — to provide an array of specialty pharmacy services to clients.

September 27, 2012

DSN caught up with Dave Dimas — program director of engineering, sciences and information technology at the University of California, Irvine Extension — to discuss the role predictive analytics can play in health care, as well as a new certificate program on how to best translate that consumer data into action plans.

AUDIO Q&A: With the number of loyalty cards collecting reams of consumer data these days, the ability to crunch that data into meaningful insights will become more valuable.

April 14, 2014

Ahold USA on Monday announced that Amy Hahn has been appointed to the newly created position of SVP marketing effective April 28.

CARLISLE, Pa. — Ahold USA on Monday announced that Amy Hahn has been appointed to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution. 

She will also be responsible for developing digital retailing and loyalty plans.

February 20, 2014

The majority of consumer packaged goods companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, according to the findings of an Accenture study.

NEW YORK — The majority of consumer packaged goods companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, according to the findings of an Accenture study.

Accenture's analysis also suggests that, in many cases, the problem is compounded by fragmented investment in narrow programs that are not well-coordinated and fully optimized.


December 4, 2013

Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

NEW YORK — Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

October 16, 2013

Deloitte plans to launch a data-mining system next month that it said would provide life-sciences organizations more access to the "front lines" of patient care and help them develop more personalized medicines based on clinical data more quickly and at a lower cost than before.

NEW YORK — Deloitte plans to launch a data-mining system next month that it said would provide life-sciences organizations more access to the "front lines" of patient care and help them develop more personalized medicines based on clinical data more quickly and at a lower cost than before.

August 19, 2013

Electronic health record provider Allscripts has introduced a new point-of-care system that aims to reduce chronic disease management costs and reduce hospital readmissions, the company said Monday.

CHICAGO — Electronic health record provider Allscripts has introduced a new point-of-care system that aims to reduce chronic disease management costs and reduce hospital readmissions, the company said Monday.

Allscripts said it would demonstrate the Population Health Analytics system at the Allscripts Client Experience, which takes place between Wednesday and Friday in Chicago.

July 31, 2013

Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience.

CHARLOTTE, N.C. — Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience. 

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention will be the key to growth while 35% suggested adding to their customer bases will be key.  

June 7, 2013

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

NEW YORK — The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

(Andrew Videira of Beiersdorf digital marketing team at FIT Capstone)

May 30, 2013

The challenge for retailers and consumer packaged goods manufacturers these days is how to make a molehill out of a mountain. Big data can seem overbearing to many as they try to ascertain how to mine actionable insights out of those reams of data, all while maintaining the speed to market that today's retail climate demands.

The challenge for retailers and consumer packaged goods manufacturers these days is how to make a molehill out of a mountain. Big data can seem overbearing to many as they try to ascertain how to mine actionable insights out of those reams of data, all while maintaining the speed to market that today's retail climate demands.

And those mountains are only getting bigger with each day as more retailers come to market with advanced loyalty card programs that use that data to personalize the offer.

May 29, 2013

Competitive Promotion Report is hoping to help consumer packaged goods manufacturers parse large and complex data sets in a new report.

MARIETTA, Ga. — Competitive Promotion Report is hoping to help consumer packaged goods manufacturers parse large and complex data sets in a new report.

May 3, 2013

Healthcare analytics firm IMS Health has acquired social media analytics company Semantelli Corp., saying the purchase would allow it to provide real-time monitoring and delivery of insights into consumer and physician behavior and sentiments.

DANBURY, Conn. — Healthcare analytics firm IMS Health has acquired social media analytics company Semantelli Corp., saying the purchase would allow it to provide real-time monitoring and delivery of insights into consumer and physician behavior and sentiments.

April 15, 2013

Competitive Promotion Report introduced a new advanced big data analytics tool, Integrated Data Management, that provides insights which syndicated sales data alone cannot.

MARIETTA, Ga. — Competitive Promotion Report on Monday introduced a new advanced big data analytics tool, Integrated Data Management, that provides insights which syndicated sales data alone cannot.

“IDM will give our clients a competitive advantage with a view of how marketing tactics are impacting sales and profits so they can adjust accordingly," stated Glen Davis, CPR president and CEO. "This knowledge can give manufacturers an edge and solves the widespread challenge of making sense of some of the big data they are amassing.”

February 12, 2013

I.D. Systems announced that Walgreens will be implementing I.D. Systems' PowerFleet wireless Vehicle Management System to help secure, track and manage high-value enterprise assets.

WOODCLIFF LAKE, N.J. — I.D. Systems on Tuesday announced that Walgreens will be implementing I.D. Systems' PowerFleet wireless Vehicle Management System to help secure, track and manage high-value enterprise assets. 

January 23, 2013

SCIO Health Analytics entered into a relationship with Walgreens to help employers gain maximum return on investment through worksite health centers and wellness programs, identifying opportunities to improve workforce health while also reducing costs.

HARTFORD, Conn. — SCIO Health Analytics on Tuesday entered into a relationship with Walgreens to help employers gain maximum return on investment through worksite health centers and wellness programs, identifying opportunities to improve workforce health while also reducing costs. 

January 14, 2013

Profitect announced that Weis Markets has selected its cloud-based Profit Amplification solution, a pattern-seeking predictive analytics tool, for deployment throughout the chain.

WALTHAM, Mass. — Profitect on Monday announced that Weis Markets has selected its cloud-based Profit Amplification solution, a pattern-seeking predictive analytics tool, for deployment throughout the chain. 

August 28, 2012

In an effort to develop a multidimensional customer segmentation, Supervalu has signed on to use a LoyaltyOne's customer-centric analytics solution, LoyaltyOne announced.

TORONTO — In an effort to develop a multidimensional customer segmentation, Supervalu has signed on to use a LoyaltyOne's customer-centric analytics solution, LoyaltyOne announced.

LoyaltyOne said its Precima customer segmentation software will use customer data to help Supervalu better understand its customers and classify them in a way that translates into actionable insights. These insights can drive improvements with a goal of being more responsive to customer needs.

March 21, 2012

SymphonyIRI on Wednesday launched “Analytics2020,” a consumer packaged goods and retail industry initiative designed to identify and define the roadmap for consumer and retail analytics innovation into the next decade.

CHICAGO — SymphonyIRI on Wednesday launched “Analytics2020,” a consumer packaged goods and retail industry initiative designed to identify and define the roadmap for consumer and retail analytics innovation into the next decade.

November 10, 2011

Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

WILTON, Conn. — Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s analytic and will work with MMA’s leadership team to drive key innovation initiatives. A member of the MMA senior leadership team, Anton will report directly to MMA CEO Pat Cummings.

March 3, 2010

ValueCentric announced Monday that Chris Boardman joined its management team as VP data services and...