Content about American football

CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

CINCINNATI — During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep education on how to get hair as prolific as Polamalu’s.

NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.

CINCINNATI — More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady. Responding to a Vicks-branded poll on which of this year’s players will live up to the Vicks’ “no sick days” spirit, 45% of fans named Manning and 35% Brady.

ENGLEWOOD CLIFFS, N.J. — Suave for Men has teamed up with pro football star Clay Matthews to launch the Suave Hair Like Clay promotion, giving fans the chance to hang with the linebacker this offseason.

This year marks the second year of the Suave for Men partnership with Matthews.

WHAT IT MEANS AND WHY IT'S IMPORTANT — As more of Walgreens' store base is transformed into its Wellness Experience format, the less it becomes an underdog in its hardline stance against Express Scripts. Perhaps that was why the former Indianapolis Colts strategist Tony Dungy — the first NFL coach to record a win against all 32 NFL teams — was on hand to announce the new store openings.

HACKETTSTOWN, N.J. — A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

The company said M&M's will be spotlighted in a 30-second spot that will premiere during the first quarter of the game, which will air Feb. 5, 2012. Last year, Mars' utilized its Snickers brand via the "You're Not You When You're Hungry" campaign during the National Football League championship.

CINCINNATI — Procter & Gamble on Monday announced that NFL quarterback Drew Brees will be the first-ever "VapoDad" representing Vicks VapoRub.

Appearing alongside his son Baylen, Brees will be seen in television and print advertisements for VapoRub this upcoming cold and flu season.

Historically, VapoRub has only featured women as the primary caregiver in its advertisements. With fathers becoming increasingly involved in the upbringing of their children, Vicks felt it was important to feature its first "VapoDad."

PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group's charity of choice.

SAN FRANCISCO — Joint Juice earlier in the week announced a partnership with National Football League Pro Football Hall of Fame quarterback Joe Montana on the Joint Juice challenge.

To kick off the partnership, Joint Juice and Montana launched a contest: “Do What You Love with Joe Montana.” Americans who share their joint health success stories will be entered to win an all-expenses-paid trip to spend an afternoon doing their favorite activity with the legendary football star, as well as $5,000 in cash.

HERSHEY, Pa. — Hershey's is offering football and chocolate fans a chance to win a trip to the Pro Football Hall of Fame.