Content about American Diabetes Association

WHAT IT MEANS AND WHY IT'S IMPORTANT The launch of CVS Caremark's Pharmacy Advisor program is important on several fronts; not only does it further strengthen the company's foothold on the frontlines of health care and help curb healthcare costs (in this case targeting patients with diabetes), but it also serves as yet another indicator of the importance and benefit of the company's vertically integrated pharmacy-PBM model.

WEST PALM BEACH, Fla. A leader in hearing care is offering patients free hearing-loss screenings, along with a free 80-minute "Living With Diabetes" video, produced by the American Diabetes Association, during the month of March.

HearUSA, one of America's largest hearing care and hearing aids companies, encourages people with diabetes to visit one of their centers in New York state for a free screening next month, noting a National Institutes of Health landmark study indicated that diabetics are twice as likely to experience hearing loss.

WHAT IT MEANS AND WHY IT'S IMPORTANT It has been coined "The Oprah Effect" and it is the notion that if you're lucky enough to get a thumbs up by Oprah on "The Oprah Winfrey Show," her viewers will heed her call and run -- not walk -- to buy your product or services. Walgreens and its Take Care Clinic business are among the latest to be graced with the icon's million-dollar touch.