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MADISON, N.J. — As part of a nationwide effort to help communities fight congestion, Pfizer Consumer Healthcare is partnering with the Ohio Association of Police Athletic & Activities League to create more space for the local mentorship program.

The Dayton, Ohio-based mentorship program faces literal congestion, because the facility currently only accommodates 23 students. The expanded room will help 50 additional at-risk area youth get off the waiting list and receive the support they need to stay engaged and motivated after the school day ends.

Given all the attention around the hotly contested Express Scripts-Medco merger, Drug Store News thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

CHARLOTTE, N.C. — Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network. For every rotisserie meal bundle sold at all Bi-Lo stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

PLEASANTON, Calif. — Safeway has partnered with the Go Green Initiative, an organization that supports environmental stewardship among schools, families, governments and businesses, to launch the first annual Go Green Glogster Earth Day contest.

ATLANTA — The Healthy Trucking Association of America on Monday announced the launch of the HTAA Driver Vitality Program as one of the first universal, personal health-and-wellness management tools that professional drivers can use to improve and maintain their health.

SILVER SPRING, Md. — GlaxoSmithKline on Thursday morning presented exactly how technology might improve appropriate patient self-selection before a panel convened by the Food and Drug Administration to explore expanding the prescripton-to-over-the-counter switch paradigm by incorporating technology and/or pharmacy participation in the application process.

The market for drugs to treat diabetes — especially Type 2 diabetes — has shown quite a bit of activity lately. At the end of January, the Food and Drug Administration approved Bydureon (exenatide), a once-weekly version of the drug Byetta, which was originally developed by Alkermes and subsequently developed further under an alliance between Amylin Pharmaceuticals and Eli Lilly that the two companies formed in 2002. In November 2011, however, Amylin and Lilly terminated their alliance in the wake of an announced diabetes drug partnership between Lilly and Boehringer Ingelheim.

WHAT IT MEANS AND WHY IT'S IMPORTANT — According to various surveys and articles on the topic, television networks love reality TV. After all, a reality TV show is cheaper — $100,000 to $500,000 per episode, according to some estimates — and simpler to produce than a show with a script, multiple sets and special effects. And to boot, it gets a lot of viewers.

SCOTTSBORO, Ala. — American Associated Pharmacies announced that it has partnered with RxAlly, an alliance that includes more than 20,000 pharmacies nationwide that seeks to improve health and reduce costs for pharmacy patients.

"We are actively investing our time, resources and talents in the development of RxAlly," AAP CEO Jon Copeland said. "This is a collaborative effort to better serve our members’ patients and improve the delivery of health care, the likes of which the United States has not seen to date."

NEW YORK — Global cosmetic, skin care, fragrance and spa company Borghese has partnered with Primary One Brands, which provides salon-branded products to all classes of trade, to launch a new line of hair care products by Borghese.

CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.

BURLINGTON, Mass. — Endocrinologists would prescribe a newly approved weekly treatment for Type 2 diabetes to one-fifth of their patients, a new survey showed.