Content about Alkaline battery

March 8, 2013
Premium builds battery

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

November 29, 2012
Draining devices demand heavy-duty power

Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary 
lithium products.


Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.

 

January 25, 2012
Portable takes a go at battery sector

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

“This year, we expect overall revenue for primary alkaline batteries to decline about 3% as fierce competition among manufacturers continues to pressure pricing for round cells,” said Tim Doyle, a Consumer Electronics Association spokesman.

December 5, 2011
Competition strains battery sales

Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


October 24, 2010
Batteries pack into holiday lists

’Tis the season for battery multipacks. Battery-powered toys and electronic devices are on many holiday...

February 28, 2010
Consumers’ need for power recharges innovation

Gadgets are getting more sophisticated. While these products can do more, they also eat up...