Content about Alkaline battery

November 8, 2013

’Tis the season for toy and electronics gifts. It’s no coincidence that it’s also the biggest time of the year for battery sales. Ramping up displays can help retailers optimize the season.

’Tis the season for toy and electronics gifts. It’s no coincidence that it’s also the biggest time of the year for battery sales. Ramping up displays can help retailers optimize the season.

(For the full category review, including sales data, click here.)

September 10, 2013

A proliferation of high-drain electronics and healthcare devices are keeping consumers in need of more battery power.

A proliferation of high-drain electronics and healthcare devices are keeping consumers in need of more battery power. Recent category introductions have focused on providing consumers with such longer-lasting options as Duracell's new Quantum alkaline battery and Energizer's improved Ultimate Lithium batteries.

September 10, 2013

Duracell has launched an advanced alkaline battery with long-lasting power, a product it's calling the "biggest innovation since CopperTop."

BETHEL, Conn. — Duracell has launched an advanced alkaline battery with long-lasting power, a product it's calling the "biggest innovation since CopperTop." The new Duracell Quantum was engineered from the ground up to offer consumers a premium alkaline battery. Available in AA and AAA cell sizes, Duracell Quantum features a revolutionary Hi-Density Core, which allows the Duracell Quantum battery to pack in more power than ever before.

August 16, 2013

Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop. To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America.

BETHEL, Conn.  Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop.

August 2, 2013

Duracell has introduced a new battery that it said would provide more power than previous models.

BETHEL, Conn. — Duracell has introduced a new battery that it said would provide more power than previous models.

The Procter & Gamble-owned brand announced the launch of Duracell Quantum, which includes a Hi-Density Core and PowerCheck per indicator. The battery is sold in a red and copper color scheme.

July 12, 2013

Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.

Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.

"Improved technology and the changing needs of the aging population are leading more people with hearing loss to do something about it," said Ramon Velutini, brand manager for Duracell NA. "Ten years ago, 1-in-5 people with hearing loss used a hearing aid. Now that percentage has grown to 1-in-4."

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries. Growth also is being driven by an increased proliferation of battery-dependent devices in the home, from toothbrushes to glucose monitors.

Alkaline batteries still dominate the consumer primary battery market, accounting for 84% of demand, according to the Freedonia Group. Alkaline batteries also are expected to record solid gains in consumer applications through 2015.

November 29, 2012

Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.


That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary 
lithium products.


Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.

 

January 25, 2012

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

“This year, we expect overall revenue for primary alkaline batteries to decline about 3% as fierce competition among manufacturers continues to pressure pricing for round cells,” said Tim Doyle, a Consumer Electronics Association spokesman.

December 5, 2011

Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


October 24, 2010

’Tis the season for battery multipacks. Battery-powered toys and electronic devices are on many holiday...

February 28, 2010

Gadgets are getting more sophisticated. While these products can do more, they also eat up...