Content about Alissa Gould

December 5, 2011

One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


One of the factors behind the success of homeopathy in mass retail is social media, both by way of Facebook and mommy bloggers.


“We’ve always relied on word-of-mouth,” noted Alissa Gould, Boiron public relations manager. The average Oscillococcinum user told nine friends. “Now social media exponentially increases that word of mouth,” Gould said. Boiron recently has launched Facebook pages across its brand portfolio.


June 20, 2011

Drug Store News talked to Laurie Demeritt and Alissa Gould about Boiron’s homeopathy use survey. 


Drug Store News talked to Laurie Demeritt and Alissa Gould about Boiron’s homeopathy use survey. 


Drug Store News: What are the growth opportunities?


Laurie Demeritt: Right now we see [an] upward of 44% of mainstream consumers have to go outside of the places they normally shop to find more natural OTC products like homeopathics. Among our survey respondents, almost half — 46% — have used natural OTC products, and another 37% haven’t used them, but they’re interested in trying. 


June 17, 2011

Drug Store News caught up with Laurie Demeritt of the Hartman Group and Boiron’s Alissa Gould to discuss Boiron’s latest homeopathy use survey.

Drug Store News caught up with Laurie Demeritt of the Hartman Group and Boiron’s Alissa Gould to discuss Boiron’s latest homeopathy use survey.