Content about Alec

January 4, 2012

In what might become an additional indicator as to the power consumers can wield across retail through social media outlets, Wegmans on Wednesday reinstated Alec Baldwin as the company's spokesman.

ROCHESTER, N.Y. — In what might become an additional indicator as to the power consumers can wield across retail through social media outlets, Wegmans on Wednesday reinstated Alec Baldwin as the company's spokesman.

Wegmans had pulled its Baldwin holiday advertising campaign in response to consumer complaints about Baldwin's behavior on an American Airlines flight Dec. 6, a flight from which he was removed for refusing to turn his cell phone off.

November 29, 2010

Wegman’s recently tapped Alec Baldwin for a series of holiday commercials this year, in part because his mother is a loyal shopper of the popular East Coast supermarket chain.

ROCHESTER, N.Y. — Wegmans recently tapped Alec Baldwin for a series of holiday commercials this year, in part because his mother is a loyal shopper of the popular East Coast supermarket chain.

According to published reports, Wegmans approached Baldwin after an appearance on "The Late Show with David Letterman." Baldwin explained to Letterman that his mother wouldn’t retire to California because she wouldn’t leave Wegmans.