Content about Alcopop

April 18, 2013
Mike's Hard Lemonade adds shandy, apple cider, frozen pouches to product line

Mike's Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.

CHICAGO — Mike's Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.

June 21, 2012
New flavors brew up interest in beer

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.

The success of Bud Light Platinum, with its higher alcohol content and sweeter taste, has sparked a flurry of flavored malt beverages into the beer market. This year alone, Anheuser-Busch InBev is launching nearly 20 new products to the U.S. market.

June 5, 2012
Phusion Projects introduces Island Squeeze in time for summer

The company behind Four Loko is getting into the frozen cocktail business.

CHICAGO — The company behind Four Loko is getting into the frozen cocktail business.

Phusion Projects announced the launch of Island Squeeze, a frozen pouch cocktail. Each malt-based cocktail — which tout 6% alcohol by volume — is individually packaged and can be frozen and squeezed into a glass or served over ice. The line is available in pink lemonade light, pina colada, margarita and strawberry daquiri flavors.

May 16, 2012
Mike's Hard Lemonade kicks off summer with new campaign

Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.

CHICAGO — Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.

April 26, 2012
Shadow Beverages launches 14-SKU GNC-branded sports nutrition RTDs

Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.

PHOENIX — Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.

The new GNC line consists of 14 beverages featuring scientifically advanced nutrition across the sports nutrition, nutritional waters and protein nutrition categories. It includes "extreme performance" drinks designed for the experienced athlete and "active" beverages formulated to meet the hydration and metabolic needs of everyday fitness enthusiasts.
 

April 2, 2012
Ultra 19th Hole combines iced tea, lemonade in malt beverage

Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

ST. LOUIS — Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.

New Ultra 19th Hole light tea and lemonade is a lighter alternative to traditional flavored malt beverages, the company said.

February 9, 2012
Smirnoff introduces Signature Screwdriver, Smirnoff Ice Tropical Fruit

Vodka and malt beverage brand Smirnoff today announced the expansion of their Premium Flavored Malt Beverage line with two new products: Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit.

Vodka and malt beverage brand Smirnoff today announced the expansion of their Premium Flavored Malt Beverage line with two new products: Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit.

The Smirnoff Signature Screwdriver beverage (5.8% alcohol by volume) recreates the flavor of the popular vodka and orange juice cocktail, joining the other three flavors in the line: Blueberry & Lemonade, Cranberry & Lime and Classic Lemonade. 

October 4, 2011
FTC requires packaging changes for Four Loko beverage

After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

WASHINGTON — After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

September 7, 2011
Poco Loko touts lower alcohol by volume than counterpart

Phusion Projects, the maker of Four Loko flavored malt beverages, has introduced a new product that comes in a smaller can size with lower alcohol by volume.

CHICAGO — Phusion Projects, the maker of Four Loko flavored malt beverages, has introduced a new product that comes in a smaller can size with lower alcohol by volume.

Unlike Four Loko, which comes in 23.5-oz. cans and contains up to 12.5% alcohol by volume, Poco Loko is available in 16-oz. cans at 8% ABV, Phusion Projects said. Poco Loko, which comes in green apple, black cherry, mango and lemonade varieties, does not contain caffeine, guarana or taurine.

April 11, 2011
Colt 45 introduces fruity malt beverage

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

WOODRIDGE, Ill. — Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

Blast, a malt liquor made with real fruit juice, is available in strawberry watermelon, raspberry lemonade, blueberry pomegranate and grape flavors. The beverage comes in 23.5-oz. cans, as well as a 7-oz. bottle.

In line with the launch, Blast has tapped rapper Snoop Dogg as its brand ambassador.

December 7, 2010
Functional beverages help 
juice up sector

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.


November 16, 2010
FDA kills buzz of caffeinated booze, issues warning letters to beverage cos.

A class of alcoholic beverages that rapidly became popular among young people over the last...

SILVER SPRING, Md. — A class of alcoholic beverages that rapidly became popular among young people over the last few years is headed for the drain.

 

The Food and Drug Administration issued warning letters to four manufacturers of beverages that combine high amounts of alcohol and caffeine, effectively issuing a federal ban on the beverages.

 

 

November 16, 2010
United Brands sues Anheuser-Busch over competing flavored malt beverage

The maker of Joose flavored malt beverages has filed a lawsuit against one of the...

SAN DIEGO — The maker of Joose flavored malt beverages has filed a lawsuit against one of the nation's most popular brewing companies, citing infringement and unfair competition.