There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.
"Our market model is very sound," said AJ Khubani, CEO of TeleBrands. "As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support."