Content about Aesthetics

SEATTLE — Julep, a boutique salon concept that offers manicure and pedicure parties, is looking to help beauty mavens enjoy pedicure parties at home with the launch of its new Julep At-Home Mani Pedi Party Set for Six.

NEW YORK — Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

The heat-activated, semi-permanent styling spray is ideal for women with coarse, unmanageable curls who struggle to achieve — and maintain — straight style.

NEW YORK — Coty’s Sally Hansen brand is looking to take the nail category to a new level with its Salon Effects real nail polish strips.


The strips offer DBP, toluene and formaldehyde-free nail looks that have no dry time and promise to last up to 10 days. Users simply peel, apply, file and go. The strips can be removed with nail polish remover. Each kit, priced at $9.99, includes 16 nail polish strips, a cuticle stick, mini file/buffer and instructions.


The collection includes Simply neons, High-Shine metallics and High-Fashion patterns.

CINCINNATI — Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.

The Olay Professional Pro-X advanced cleansing system is positioned as the first at-home facial cleansing tool that cleanses and exfoliates as effectively as a professional system costing nearly $200, the company stated.

ATLANTA — Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

• Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

• City Curls curling mascara ($2.99) with new Curl Xpress technology;

OAK BROOK, Ill. Blistex last week launched its Five Star Lip Protection lip balm as an all-weather, all-season lip balm, keeping lips covered in all weather conditions.

NEW YORK Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with the early 2011 launch of new makeup for eyes, lips and face.

For face is the new Match Perfection foundation, which features Smart-Tone technology to mimic skin's natural texture and tone for a match that promises to cover imperfections with traceless blendability. An oxygen complex helps skin breathe as the blue-sapphire complex fights yellow undertones to prevent skin from looking sallow. It comes in 16 different shades and is priced at $8.99 each.

ST. LOUIS Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

The acquisition is subject to regulatory approval. Energizer is the parent company of Schick Wilkinson Sword, the second-largest manufacturer and marketer of men’s and women’s wet-shave products in the world.