Content about Aesthetics

NEW YORK — After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

The new HeadBlade ATX All Terrain Razor is now available online and will hit retail stores in early 2013. The manufacturer's suggested retail price for ATX is $15 at headblade.com; the manufacturer's suggested retail price for HB4 Blade Refills is $11.97 at headblade.com.

NEW YORK — Nail brand Orly has announced the launch of Orly SmartGels, an at-home gel manicure system.

Available in 12 shades, SmartGels are long-lasting, providing a chip-free, high-shine manicure for up to two weeks. The at-home system allows polish lovers to layer regular polish over SmartGels for an instant color change.

HOUSTON — The at-home hair coloring market just got a little more competitive as Della Ricca Hair Color has announced that it now is offering clients an at-home hair coloring alternative to salon visits and store-bought hair color solutions.

Inspired to help people color their hair at home with confidence, Karen Anne Vinson, founder of Della Ricca Hair Color, is providing clients with an affordable professional-grade hair color that is custom blended to fit individual needs.

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

Bold, creative, daring and hot. Those are the words that come to mind when I think of nail polish.


Nail polish continues to be the rock star of the beauty world, showing double-digit growth and no signs of slowing. 
According to SymphonyIRI Group, sales of nail polish rose nearly 43% to more than $528 million for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart).


STAMFORD, Conn. — Electric razor brand Philips Norelco has developed a new line of PowerTouch shavers that feature the versatility of shaving wet or dry.

"The reality is that 9-out-of-10 men now use grooming products of some kind,” stated Kristi Crump, marketing director of personal care at Philips Consumer Lifestyle. "Philips Norelco's PowerTouch shavers are designed for the guy who is looking for a quick and convenient way to improve his daily shaving experience — wet or dry."

SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99). 


CINCINNATI — For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced that its at-home gel manicure system, Red Carpet Manicure, will be showcased at the Grammy Gift Lounge in Los Angeles on Feb. 9 to 11, where performers and presenters of the 54th Annual Grammy Awards will have an opportunity to indulge in the hottest nail art.

A team of celebrity manicurists will be on-site with Red Carpet Manicure’s “Amore 24,” an exclusive 24-karat gold nail polish, to treat Grammy presenters and performers.

SHELTON, Conn. — Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

Available for both men and women, Schick Xtreme3 Eco, the company said, will save more than 103,000 lb.s of virgin plastic material and 15,500 lbs. of virgin paper from going into landfills each year through the use of the recyclable materials.

NEW YORK — Hitting select Walmart locations is the new Piggy Paint nail polish for little girls.

The water-based, nontoxic, odorless, hypoallergenic and nonflammable nail polish is designed to deliver the thrills of a "big girl" manicure without harsh chemical ingredients or dizzying fumes.

There are five Piggy Paint SKUs that are being launched at the end of January in more than 1,400 Walmart stores across the United States. The kits retail for $3.98 and up.

NEW YORK — Ethnic hair care brand Dr. Miracle’s has introduced its new Curl Care by Dr. Miracle’s, its first-ever specialty collection designed specifically to treat and maintain kinky, curly and wavy hair.

A new trend is in the air: Texture is taking over. With more than 50% of African-American women no longer chemically relaxing their hair, and the multicultural community embracing their curly hair textures, the need for treatment and styling products designed to preserve and enhance one’s natural hair is at an all-time high.