Content about Advil

March 29, 2012

The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.

PARSIPPANY, N.J. — The U.S. over-the-counter drug market saw strong growth in 2011, thanks to switches of prescription drugs to OTC, gains in the allergy relief products category and holistic marketing, according to a new report from Kline.

According to the international consulting and research firm's Nonprescription Drugs USA 2011 report, at the manufacturers' level, the U.S. OTC drug market posted a gain of 2.4%, reaching $21.4 billion in 2011.

February 1, 2012

The spring 2012 Vitamin & Supplement Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum Specialist Heart, One-A-Day Women's Petites, DRS Health Complete One, Megavite Fruits & Veggies, Cosamin ASU, Omojo Acne & Tissue Support, NatureMade Krill Oil, Feosol and Slo-Niacin.

The spring 2012 Vitamin & Supplement Ingredient Guide breaks down the indication, ingredients, purpose and dosage of Centrum Specialist Heart, One-A-Day Women's Petites, DRS Health Complete One, Megavite Fruits & Veggies, Cosamin ASU, Omojo Acne & Tissue Support, NatureMade Krill Oil, Feosol and Slo-Niacin.

January 25, 2012

The National Advertising Review Board on Tuesday recommended that Novartis Consumer Health discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil.

NEW YORK — The National Advertising Review Board on Tuesday recommended that Novartis Consumer Health discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil.

The claims at issue were initially challenged before the National Advertising Division of the Council of Better Business Bureaus by Pfizer Consumer Healthcare, makers of Advil.

January 3, 2012

Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman.

ADISON, N.J. — Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman. The message is part of Pfizer’s “Advil Stories” campaign, which has helped drive growth of the brand in a historically stagnant category — for the 12 weeks ended Nov. 27, Advil sales were up 2.9% to $74.3 million, according to SymphonyIRI Group across food, drug and mass (excluding Walmart). The advertisement aired Dec. 9.

December 13, 2011

According to two new surveys of parents and pediatricians from Pfizer Consumer Healthcare, more than half of all parents report feeling anxious, fearful or helpless when their child comes down with a fever.

MADISON, N.J. — According to two new surveys of parents and pediatricians from Pfizer Consumer Healthcare, more than half of all parents report feeling anxious, fearful or helpless when their child comes down with a fever. In addition, many parents are not managing the fever correctly.

This actually is nothing new to the vast majority of pediatricians (94%) who believe that parents need more fever management education.

December 9, 2011

Pfizer Consumer Healthcare on Thursday unveiled a Jon Bon Jovi testimonial as its latest commercial that's part of its "Advil Stories" campaign.

ADISON, N.J. — Pfizer Consumer Healthcare on Thursday unveiled a Jon Bon Jovi testimonial as its latest commercial that's part of its "Advil Stories" campaign.

November 17, 2011

Pfizer Consumer Healthcare on Tuesday unveiled a new library at P.S. 130 in the Bronx as part of its Advil Congestion Relief Project.

MADISON, N.J. — Pfizer Consumer Healthcare on Tuesday unveiled a new library at P.S. 130 in the Bronx as part of its Advil Congestion Relief Project. New York Yankee fan favorite Brett Gardner helped unveil a newly decongested library with improved access to computers and books.

October 24, 2011

The winter 2011 Cough, Cold and Flu Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such allopathic and homeopathic OTC aids as Mucinex, DayQuil, Coricidin HBP, Advil Cold and Sinus, Theraflu, Delsym, Oscillococcinum, Hyland's Defend and Zicam.

The winter 2011 Cough, Cold and Flu Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such allopathic and homeopathic OTC aids as Mucinex, DayQuil, Coricidin HBP, Advil Cold and Sinus, Theraflu, Delsym, Oscillococcinum, Hyland's Defend and Zicam.

Click here for the complete guide.

March 7, 2011

The OTC Pain Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of OTC internal and external analgesics.

The spring 2011 Pain Relief Ingredient Guide breaks down the indication, active ingredients, purpose and dosage of such OTC internal and external analgesics as Aleve, Excedrin, Bayer, Tylenol, Advil, ThermiPaq, Arnicare, Max-Freeze and Stopain.

Click here for the complete guide.

December 8, 2010

Pfizer Consumer Healthcare on Tuesday launched a new consumer promotion campaign featuring television actress Angie Harmon in support of its Children’s Advil brand.

MADISON, N.J. — Pfizer Consumer Healthcare on Tuesday launched a new consumer promotion campaign featuring television actress Angie Harmon in support of its Children’s Advil brand.

November 15, 2010

Pfizer Consumer Healthcare on Tuesday announced it will be supporting its Advil Congestion Relief launch...

MADISON, N.J. Pfizer Consumer Healthcare on Tuesday announced it will be supporting its Advil Congestion Relief launch with a text-driven sweepstakes across five metropolitan areas, including Atlanta; Grapevine, Texas; Jersey City, N.J.; Orland Park, Ill.; and Pleasanton, Calif. As many as 100 sweepstake winners will be awarded the services of a personal shopper for use on Black Friday, providing “literal congestion relief” on one of the most congested holiday shopping days.

 

October 3, 2010

Pfizer Consumer Healthcare on Monday launched a consumer campaign encouraging Americans to clean out their...

MADISON, N.J. Pfizer Consumer Healthcare on Monday launched a consumer campaign encouraging Americans to clean out their medicine cabinets and properly dispose of unwanted, expired and recalled products.

Pfizer also is partnering with Suzy Cohen, author of “The 24-Hour Pharmacist,” to offer essential tips on medicine cabinet safety. “This campaign encourages people to take a few simple steps to help ensure the safety of everyone in their household,” Cohen said. “We all need to declutter and clean out our medicine cabinets.”

August 22, 2010

According to a study released by the Relational Capital Group, despite product recalls and a...

PHILADELPHIA According to a study released by the Relational Capital Group, despite product recalls and a plant closure, consumer purchase intent and brand loyalty for Tylenol still currently exceeds that of Advil.