Content about Advertising

May 9, 2012

Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.

CHICAGO — Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International. The findings are part of POPAI's "2012 Shopper Engagement Study."

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population.  With a growth rate more than four times  that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

April 25, 2012

Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

MINNEAPOLIS — Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

April 11, 2012

A digital advertising network for retail pharmacies set up by one of the country's largest healthcare services companies appeared to be effective in marketing products to consumers, according to a new study.

DUBLIN, Ohio — A digital advertising network for retail pharmacies set up by one of the country's largest healthcare services companies appeared to be effective in marketing products to consumers, according to a new study.

April 9, 2012

The National Advertising Division of the Council of Better Business Bureaus on Monday referred advertising for Serranol dietary supplement, marketed by Good Health Naturally, to the Federal Trade Commission for further review, after the company declined to fully participate in a National Advertising Division review of its advertising claims.

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Monday referred advertising for Serranol dietary supplement, marketed by Good Health Naturally, to the Federal Trade Commission for further review after the company declined to fully participate in a National Advertising Division review of its advertising claims.

March 27, 2012

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.
Smartphones and the concept of digital coupons may not be so new, but what is relatively new to the mass market and becoming increasingly pervasive throughout the industry is the use of mobile technologies and social networking platforms — by both retailers and manufacturers — to customize offers for today’s shopper.

March 27, 2012

A new survey from Nielsen is hoping to shed light on the world's socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.

NEW YORK — A new survey from Nielsen is hoping to shed light on the world's socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.

March 23, 2012

Schiff has realized some sales success reducing its reliance on promotion across the joint health category — a category that has been defined by the prevalence of buy-one, get-one deals over the past few years — the company told analysts Thursday in a discussion on fiscal 2012 third-quarter results.

SALT LAKE CITY — Schiff has realized some sales success reducing its reliance on promotion across the joint health category — a category that has been defined by the prevalence of buy-one, get-one deals over the past few years — the company told analysts Thursday in a discussion on fiscal 2012 third-quarter results.

March 9, 2012

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates.  With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.  

March 8, 2012

Glamour magazine, in cooperation with technology partners SpyderLynk and Buck, set up in New York City a shoppable wall stocked with beauty products that enabled consumers to buy items using their mobile phones.


Glamour magazine, in cooperation with technology partners SpyderLynk and Buck, set up in New York City a shoppable wall stocked with beauty products that enabled consumers to buy items using their mobile phones.


The Glamour Apothecary Wall, located in New York’s Meatpacking District across from the Standard Hotel, was unveiled on Feb. 15 and was open through President’s Day weekend.


March 7, 2012

Kantar Media on Wednesday reported that overall retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert coupon promotion pages increased 30.7% over calendar year 2011, versus the corresponding year-ago period.

MINNEAPOLIS — Kantar Media on Wednesday reported that overall retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert coupon promotion pages increased 30.7% over calendar year 2011, versus the corresponding year-ago period. Additionally, digital coupon events increased 40.4% during this period across the leading retailer websites monitored by Kantar Media.

February 24, 2012

Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 14, 2012

The National Advertising Division of the Council of Better Business Bureaus on Monday reported Direct Digital, marketer of Instaflex, has supported certain advertising claims made in print and online.

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Monday reported Direct Digital, marketer of Instaflex, has supported certain advertising claims made in print and online.

Instaflex is formulated with 1,500 mg glucosamine sulfate, 500 mg methylsulfonylmethane, 250 mg ginger root extract and 4 mg hyaluronic acid. Direct Digital had claimed that Instaflex could relieve and comfort joints and increase flexibility, among other claims.

February 13, 2012
Multibillion-dollar pharmacy benefit management companies are advertising aggressively to try to convince Congress and the Federal Trade Commission to approve a merger between Express Scripts and Medco Health Solution.

Multibillion-dollar pharmacy benefit management companies are advertising aggressively to try to convince Congress and the Federal Trade Commission to approve a merger between Express Scripts and Medco Health Solutions (“PCMA launches advertising campaign,” Drug Store News, Jan. 17).

February 9, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

NEW YORK — Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

According to the report, Walgreens sent out 5,000 messages in January via Twitter stating: "Check out Halls' new cough drops in the cold aisle."

January 17, 2012

The main lobby representing pharmacy benefit managers is launching an advertising campaign amid scrutiny the industry has received lately from the public and lawmakers.

WASHINGTON — The main lobby representing pharmacy benefit managers is launching an advertising campaign amid scrutiny the industry has received lately from the public and lawmakers.

The Pharmaceutical Care Management Association announced Tuesday the launch of its new "That's What PBMs Do" ad campaign, which includes print and video ads that focus on what the PCMA called PBMs' role in reducing pharmacy costs, Medicare Part D and mail-order pharmacy.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 4, 2012

Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

MINNEAPOLIS — Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

Overall, the number of free-standing insert coupons distributed through 2011 dropped 6.5% compared with 2010. This decline in FSI coupon activity followed two consecutive years of annual increases of 8% in 2009 and 7.2% in 2010.

December 16, 2011

The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.”

NEW YORK — The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.” The marketer voluntarily modified several claims at issue in ERSP’s inquiry.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

December 8, 2011

Verve Wireless, a mobile advertising company, on Thursday announced the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping.

NEW YORK — Verve Wireless, a mobile advertising company, on Thursday announced the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping.

According to the survey, more than 60% of respondents used their smartphone for shopping one or more times each month. Almost half of those consumers used their smartphone to look up information on price, followed by product information (24%), reviews (14%) and where to buy (14%).

December 5, 2011

Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.

NEW YORK — Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.

November 9, 2011

Los Angeles-based clothing manufacturer American Apparel is expanding its beauty portfolio with the launch of its first line of lip glosses.

LOS ANGELES — Los Angeles-based clothing manufacturer American Apparel is expanding its beauty portfolio with the launch of its first line of lip glosses.

The company is adding nine shades of gloss to its palette of Made in USA beauty products. The nine colors feature names that evoke an array of facets of the American Apparel experience, such as Legalize LA, a bright red using the slogan of the company's call for immigration reform, and Pantytime, an apricot-toned pink named after American Apparel's yearly celebration of all things underwear.

October 13, 2011

Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.

RESTON, Va. — Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.

According to the report, 5-of-every-6 online campaigns generated a positive sales lift among exposed households. Approximately 70% of campaigns generated a double-digit sales lift, and more than 40% generated lifts of at least 30%.