Content about Advertising

PARSIPPANY, N.J.  — Sales of cosmetics and toiletries through alternate channels have soared, growing by nearly $1 billion since 2005, according to consulting and research firm Kline & Co., and more double-digit growth is expected as consumers increasingly opt for the convenience of at-home shopping to meet their beauty needs.
 

RACINE, Wis. — Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

SC Johnson said that BBDO will support the company's pest control and home storage divisions, while Ogilvy & Mather will support SC Johnson's home fragrance and home cleaning divisions.

Prior to the announcement, advertising agency network Draftfcb served the global marketing needs of SC Johnson.

NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."

GLENVIEW, Ill. — Kraft Foods has put the spotlight on Athenos with the brand's first-ever advertising campaign.

Athenos' portfolio, which includes Greek yogurt, hummus and pita chips, is being brought to life with a campaign highlighting yiayias, or Greek grandmothers, and their no-nonsense, unsolicited opinions of the world. The ads, created by Droga5, show that while yiayias criticize their grandchildren for their attire, lack of job or living with their significant other before marriage, the women do approve of Athenos products.

DALLAS — Advanced Beauty Systems has announced Texas-based advertising agency Slingshot as its advertising agency of record. Slingshot will work with Advanced Beauty Systems to develop print, broadcast and digital campaigns for its bodycology, Dr. Teal's and Cantu Shea Butter brands.

Slingshot will provide strategic planning, creative conception, media planning and brand positioning for all three brands. Ad campaigns are slated to run in first quarter 2011, coinciding with the launch of bodycology's new Rich & Creamy body lotion.

NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

(Click here to view photos of P&G's New York pop-up store.)

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.