Content about Advertising Age

September 17, 2013

Kimberly Clark is preparing to launch a new flu-tracker tool at MyAchoo.com.

NEW YORK — Kimberly Clark is preparing to launch a new flu-tracker tool at MyAchoo.com.

The MyAchoo.com site utilizes Centers for Disease Control data to feed a proprietary forecasting model that will predict where illness will spike within the next three weeks, according to a report published Tuesday by Advertising Age. Preliminary tests suggest the tool is 90% accurate, Kimberly Clark told Ad Age.

April 19, 2013

One-third of supermarkets have a dietitian walking their aisles, according to a recent report published by Advertising Age. And almost 9-in-10 grocers have a dietitian housed in their corporate suites.

Is it any wonder? There's a natural synergy between pharmacy and food stores that grocers have been looking to tap in one form or another over the past decade. But now, especially as health systems and large employers become more savvy around the benefits a healthier workforce will have to their bottom lines, this is likely to transform from a supermarket patient's best-kept-secret into a must-have service.

One-third of supermarkets have a dietitian walking their aisles, according to a recent report published by Advertising Age. And almost 9-in-10 grocers have a dietitian housed in their corporate suites. 

December 14, 2011

Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1.

NEW YORK — Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1. He will take over from Brian Perkins, J&J's top marketing executive who is expected to retire in March, according to the report.

Perkins, along with Ray Jordan, corporate VP public affairs and corporate communications, will report to Sneed during the transition.

June 16, 2011

Review websites have become an essential tool for the discriminating consumer, so it's only natural that one would crop up for consumer goods.

NEW YORK — Review websites have become an essential tool for the discriminating consumer, so it's only natural that one would crop up for consumer goods.

Consmr provides ratings for product categories ranging from consumables and personal care to hair care and household items, allowing users to give products between one and five stars. Advertising Age described it as a consumer product version of restaurant review site Yelp.

December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

NEW YORK — Target will kick off a new ad campaign in 2011 that makes a tongue-in-cheek, if not frank and honest, appeal to new parents, according to a report by AdAge.

“I just had a 20-minute conversation with a stranger about nipples,” reads one of the print ads, which the article noted are “meant to illustrate the chaos, humor and absurdness that are hallmarks of parenting.”

December 14, 2010

Rite Aid recently was awarded Advertising Age’s Media Vanguard Award in the category “Best Use of Online Video for Customer Service” for its "Giving Care for Parents" original online video series.

NEW YORK — Rite Aid recently was awarded Advertising Age’s Media Vanguard Award in the category “Best Use of Online Video for Customer Service” for its "Giving Care for Parents" original online video series.

Working with Fox Learning Systems, Rite Aid created a comprehensive library of online videos that offered advice and guidance on specific health issues, including dementia, diabetes, cancer and injuries due to falls, in similar tone and production quality to TV news show health segments, AdAge reported.