Content about Adrienne Appell

November 15, 2012
Holiday season to bring hi-tech fun with apps

This holiday season will be both a splurge and save season for toys. Parents will splurge for one or two toys, but will round out their holiday shopping with less expensive items, according to Adrienne Appell, a spokesperson for the Toy Industry Association.


This holiday season will be both a splurge and save season for toys. Parents will splurge for one or two toys, but will round out their holiday shopping with less expensive items, according to Adrienne Appell, a spokesperson for the Toy Industry Association.


January 25, 2012
Toy category gets crafty

Sales of craft kits and art supplies “remain strong with a slight uptick,” according to Adrienne Appell, a spokeswoman for the Toy Industry Association.

Sales of craft kits and art supplies “remain strong with a slight uptick,” according to Adrienne Appell, a spokeswoman for the Toy Industry Association. This segment of the toy category was up 7% in 2010 over 2009, according to the NPD Group, and is expected to perform well in 2011.

Some big winners for the holiday season were Spin Master’s Bizu, Crayola’s Glow Book and Fashion Angels’ “Project Runway” fashion design sketch portfolio. All retail for less than $20.

 

 

November 4, 2011
Collectibles hot for holidays

Mini collectibles and collectible trading cards are hot segments in the toy market. They are “on point with what kids want, aren’t expensive and keep kids coming back,” according to Adrienne Appell, a representative for the Toy Industry Association.


Mini collectibles and collectible trading cards are hot segments in the toy market. They are “on point with what kids want, aren’t expensive and keep kids coming back,” according to Adrienne Appell, a representative for the Toy Industry Association.


February 1, 2011
Traditional games still in play

Sales of games and puzzles dipped 6% last year to $1.24 billion, according to the NPD Group, but Adrienne Appell, a spokeswoman for the Toy Manufacturers Association, said that as a category, games have held steady over the past few years.

Sales of games and puzzles dipped 6% last year to $1.24 billion, according to the NPD Group, but Adrienne Appell, a spokeswoman for the Toy Industry Association, said that as a category, games have held steady over the past few years.

November 14, 2010
Cos. play on education, tradition to nab consumers’ toy dollars

Consumers may be cutting their budgets, but when it comes to toys, there’s always room...

Consumers may be cutting their budgets, but when it comes to toys, there’s always room for a little splurge. Parents are more likely to cave when the toy offers educational value or is a classic.

Traditional toys are a mainstay of the category—particularly in the drug channel, where price points in the toy aisle rarely top $10. “Evergreen, classic games continue to be popular,” said Adrienne Appell, a spokeswoman for the Toy Industry Association. “They are affordable and have appeal across generations, particularly around the holidays.”