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February 27, 2014

In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April.

NEW YORK — In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April. The new beverage, Vita Coco Lemonade, will bring together fresh coconut water, natural lemon puree and natural fruit sugar.

Vita Coco Lemonade will be available in two sizes, both with a resealable twist-off cap: an 11.1-fl oz. Tetra Pak for $1.99; and a 16.9-fl oz. Tetra Pak for SRP of $2.99. 

June 19, 2013

Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.

BROOMFIELD, Colo. — Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

ATLANTA — Powerade, a Coca-Cola brand, announced last week the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

May 20, 2013

Ocean Spray announced a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray announced today a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

Ocean Spray is launching Cran-Lemonade juice drinks in original and diet varieties. The diet drink has just five calories. The new flavor combines sun-ripened cranberries and sweet lemons, and delivers 100% of the daily recommended amount of vitamin C in each serving.

January 25, 2013

Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

APOPKA, Fla. —Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade varieties: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

August 10, 2012

Arizona Beverages USA and Jack Nicklaus have announced the latest addition to the popular Jack Nicklaus Golden Bear line.

NEW YORK — Arizona Beverages USA and Jack Nicklaus have announced the latest addition to the popular Jack Nicklaus Golden Bear line.

Jack Nicklaus Golden Bear Ten original lemonade contains 5% juice and honey, with 10 calories per serving.

Golden Bear Ten original lemonade has begun distribution in the Northeast and will continue to rollout nationally throughout 2012. The 23-oz. can is pre-priced at 99 cents.

March 21, 2012

Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

HOUSTON — Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

The company said its light lemonade line will include light lemonade and light pink lemonade varieties. Each beverage, which touts 15 calories per serving, will be packaged in clear 59-oz. recyclable PET bottles that "allows people to see the goodness inside," the company said.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

ROCHESTER, N.Y. — Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram's Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

CHICAGO — Tropicana is giving its Trop50 brand a refreshing boost.

Just in time for summer, Trop50 has debuted lemonade and raspberry lemonade beverages. Each variety contains no artificial sweeteners and 50% less sugar and calories.

To celebrate the launch, Trop50 lemonade and raspberry lemonade will be supported in the brand's "Girlfriends" advertising campaign, which launched last September and features actress Jane Krakowski.

Trop50's lineup also includes original Trop50 orange juice and farmstand apple juice.

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

BETHESDA, Md. — Honest Tea is adding another zero-calorie beverage to its lineup.

New zero-calorie, USDA-certified organic, caffeine-free classic lemonade is the first zero-calorie Honest Ade naturally sweetened with organic stevia, the company said. The new variety is the brand's second zero-calorie offering.

October 10, 2010

Undaunted by flat carbonated beverage sales, premium soda manufacturers are bringing a steady stream of...

June 15, 2010

Families looking for the great taste of Juicy Juice and the crisp, refreshing kick found...

March 30, 2010

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...