Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.
DSN: What is the overall vision for the insights team?
AUDIO Q&A: DSN talked to Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers in an effort to help improve the shopping experience, and how it will help complement Walgreens’ marketing efforts.