Content about Activia

October 11, 2011

Probiotics are fast moving from a “what’s that?” category to a “what’s hot” category.

Probiotics are fast moving from a “what’s that?” category to a “what’s hot” category. Most people today know the health benefits associated with probiotic use — a 2010 MaCorr Research consumer survey reported that 73% of consumers correctly identified probiotic use, up from only 47% in 2007 — and that’s thanks in large part to the educational efforts of Procter & Gamble with its Align launch two years ago, and prior to that, Danone with its Activia yogurt launch.


August 25, 2011

Dannon has expanded its Activia line of yogurt with new styles and textures.

WHITE PLAINS, N.Y. — Dannon has expanded its Activia line of yogurt with new styles and textures.

July 25, 2011

The health benefits associated with probiotics already are well-known. A 2010 MaCorr Research consumer survey reported that 73% of consumers correctly suggested that “probiotics are used to help maintain the natural balance of organisms in the intestine,” when asked to define the supplement.

NEW YORK — The health benefits associated with probiotics already are well-known. A 2010 MaCorr Research consumer survey reported that 73% of consumers correctly suggested that “probiotics are used to help maintain the natural balance of organisms in the intestine,” when asked to define the supplement. Awareness of the health benefits associated with probiotics in 2010 was similar among the general population, as well as among people with digestive health concerns, 73% and 82%, respectively.


July 5, 2011

Ten years ago the word probiotics wasn’t known, and five years ago it was a new word to most Americans. But thanks to the marketing of Activia yogurt by Dannon, which started in 2006, these microorganisms have garnered national attention.

Ten years ago the word probiotics wasn’t known, and five years ago it was a new word to most Americans. But thanks to the marketing of Activia yogurt by Dannon, which started in 2006, these microorganisms have garnered national attention. After Activia took the dairy market by storm, other foods fortified with probiotics, as well as probiotic supplements, followed suit.


July 5, 2011


Yogurt and yogurt drinks have become a powerhouse category, with Greek-style yogurts boosting category sales. Mintel International Group estimated that category sales reached $4.4 billion across all three channels in 2010, and there is still room for growth.



Yogurt and yogurt drinks have become a powerhouse category, with Greek-style yogurts boosting category sales. Mintel International Group estimated that category sales reached $4.4 billion across all three channels in 2010, and there is still room for growth.


February 7, 2011

Dannon has expanded its Activia line with a blend of low-fat yogurt, fruit pieces and low-fat crunchy granola.

WHITE PLAINS, N.Y. — Dannon has expanded its Activia line with a blend of low-fat yogurt, fruit pieces and low-fat crunchy granola.

New Activia Parfait Crunch contains 220 calories and 3 g of fat per 6-oz. container. Rolling out nationwide this month, Parfait Crunch will be available in strawberry and granola, mixed berry and granola, vanilla and granola, and peach and granola varieties.

Dannon's Activia yogurt contains a probiotic culture that helps regulate the digestive system, according to the company.

December 16, 2010

Yogurt brand Dannon agreed to drop what government officials are calling "exaggerated health claims" for two of its products.

WASHINGTON — Yogurt brand Dannon agreed to drop what government officials are calling "exaggerated health claims" for two of its products.

March 16, 2010

According to a Reuters report published Monday, one of the largest yogurt producers expects yogurt...

February 28, 2010

The Little Clinic, which currently manages clinics in 11 states, has announced the launch of...

BRENTWOOD, Tenn. The Little Clinic, which currently manages clinics in 11 states, has announced the launch of its 2010 Free Screenings and Health Education Program.

 

The program will be available at all locations of The Little Clinic inside select Kroger and Publix Super Markets.

 

 

November 15, 2009

Don’t be surprised to see an “Under New Management” sign hanging from the door of...

NEW YORK Don’t be surprised to see an “Under New Management” sign hanging from the door of Mead Johnson’s doors sometime soon — the split-off makes it easier now for Mead Johnson to be acquired, and it just may be a very lucrative target.

 

October 8, 2009

The two takeaways from this story are “the [U.S.] market is expected to grow at...

NEW YORK The two takeaways from this story are “the [U.S.] market is expected to grow at a rate of almost 14%” and “the early movers in the industry will benefit in terms of market share.”

 

That about describes the opportunity in a probiotic nutshell.