Content about Acquity Group

December 5, 2012

Study finds widespread adoption of mobile technology among retailers

The overwhelming majority of retailers offer some kind of service for mobile shoppers, with Walgreens named among those leading the way, according to a new study.

CHICAGO — The overwhelming majority of retailers offer some kind of service for mobile shoppers, and one national retail pharmacy chain was named among those leading the way, according to a new study.

Digital marketing and e-commerce company Acquity Group released results of a report showing that 82% of retailers have a mobile-optimized site, 72% have a mobile or tablet app, and 66% have both. Most of them, 88%, use basic mobile capabilities like shopping carts, while 85% use featured products, 63% use customer reviews, and 54% use contact forms.

October 28, 2011

Survey: 37% of retailers now have a mobile site

The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.