Content about Accenture

April 15, 2013

Consumers expect consistency between various shopping channels, study finds

If any proof was needed of the importance of omnichannel, it can be seen in a new survey of U.S. consumers.

NEW YORK — If any proof was needed of the importance of omnichannel, it can be seen in a new survey of U.S. consumers.

January 8, 2013

Whole Foods appoints Jason Buechel as chief information officer, global VP

Natural foods retailer Whole Foods Market has appointed a former Accenture executive as its global VP and chief information officer, the company said.

AUSTIN, Texas — Natural foods retailer Whole Foods Market has appointed a former Accenture executive as its global VP and chief information officer, the company said.

Whole Foods announced the appointment of Jason Buechel, who will report directly to co-CEO Walter Robb and CFO Glenda Flanagan, overseeing the technology team in the company's Austin, Texas, headquarters and 12 regional offices in the United States and the United Kingdom.

October 24, 2012

Survey: Consumers saving up for the holidays

Consumers are planning ahead for the holidays, with 51% saying they have set aside the cash needed to complete their shopping lists, according to Accenture's annual consumer holiday shopping study.

NEW YORK — Consumers are planning ahead for the holidays, with 51% saying they have set aside the cash needed to complete their shopping lists, according to Accenture's annual consumer holiday shopping study.

September 20, 2012

Supervalu names new chief information officer

Supervalu on Thursday announced the appointment of Kathy Persian as SVP and chief information officer.

MINNEAPOLIS — Supervalu on Thursday announced the appointment of Kathy Persian as SVP and chief information officer. Persian, 45, joined the company in February 2010 in the role of group VP retail and merchandising systems, and later moved to group VP corporate planning, analysis and business process.

Persian was named to the CIO post following the decision by Wayne Shurts to accept a position with another company, Supervalu reported. In her new role as chief information officer, Persian will lead all of the company’s information technology activities.

July 10, 2012

Accenture: Store brands continue to thrive

Private label is continuing to hold its own as U.S. shoppers are reluctant to return to their old purchasing habits, according to a new Accenture study.

NEW YORK — Private label is continuing to hold its own as U.S. shoppers are reluctant to return to their old purchasing habits, according to a new Accenture study.

Accenture, which conducted an online survey using a representative sample of 500 U.S. consumers in May and June 2012, found that about two-thirds of shoppers surveyed (64%) admitted that their grocery carts were at least half full of private-label products, while 39% said they have increased their purchase of store brands in recent years as a result of the tough economic times.

August 1, 2011

Discounters are go-to destinations for BTS shopping, survey finds

Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.

NEW YORK — Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.

The majority of parents (59%) will spend between $100 and $500 on back-to-school shopping this year, with 21% of consumers saying they plan to spend more than $500 this year. That’s down from 28% in 2010, indicating a decline in spending on the big-ticket items for school.

January 5, 2011

Industry leaders to support study about brand websites, in-store buying behavior

The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

WASHINGTON — The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

December 6, 2010

Smart phones may make for smart shopping, new survey finds

Consumers see smart phones as future personal, coupon-clipping shopper assistants, a global survey released Monday by Accenture found.

NEW YORK — Consumers see smart phones as future personal, coupon-clipping shopper assistants, a global survey released Monday by Accenture found. According to the survey, 79% of smart-phone users would find it useful to download money-off coupons to their phones, and 73% of those shoppers would be receptive to being pinged with instant money-off coupons as they passed by an item in a store.

November 15, 2010

Survey: Most consumers turn to blogs, Facebook for health info

A social media go-to-market strategy is fast becoming a must-have for companies these days, especially...

CHICAGO — A social media go-to-market strategy is fast becoming a must-have for companies these days, especially those companies operating in the healthcare arena. It’s no longer enough to push patient education out through a branded online page, not with the growing prominence of social media sites. Today, companies need to seed that education across Facebook and Twitter and/or actively engage bloggers and heavy users to successfully get that education out to the masses online.