Content about AccentHealth

September 27, 2012
Predictive analytics' role in health care

DSN caught up with Dave Dimas — program director of engineering, sciences and information technology at the University of California, Irvine Extension — to discuss the role predictive analytics can play in health care, as well as a new certificate program on how to best translate that consumer data into action plans.

AUDIO Q&A: With the number of loyalty cards collecting reams of consumer data these days, the ability to crunch that data into meaningful insights will become more valuable.

September 21, 2012
'Life…Supplemented' launches resource app

DSN sat down with Judy Blatman, SVP communications for the Council for Responsible Nutrition, to get the details on the launch of the organization's "Life…Supplemented" resource app for iPhones and iPads.

AUDIO Q&A: DSN sat down with Judy Blatman, SVP communications for the Council for Responsible Nutrition, to get the details on the launch of the organization's "Life…Supplemented" resource app for iPhones and iPads.

September 21, 2012
Getting to know millennials

DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.

AUDIO Q&A: The millennials now are the demographic with accretive buying power and they are forcing marketers to rethink how to promote brands. DSN sat down with Jeff Weidauer, Vestcom International VP marketing and strategy, for some insights on who the millennial is, and when it comes to shopping, what her expectations are.

August 27, 2012
Point-of-care perspective

AccentHealth’s Andrew Schulman, VP marketing, recently sat down with DSN to talk about a new regular DSN feature debuting in this issue called “Patient Views,” and how this series of surveys can help inform pharmacy operators and healthcare suppliers alike.

AUDIO Q&A: AccentHealth’s Andrew Schulman, VP marketing, sat down with DSN to talk about a new regular DSN feature debuting in this issue called “Patient Views,” and how this series of surveys can help inform pharmacy operators and healthcare suppliers alike.

May 21, 2013
Beauty spells opportunity for retail-pharmacy operators

AccentHealth found that more than half of viewers make personal product purchases when filling a prescription at the pharmacy, according to an online survey of almost 700 AccentHealth viewers conducted in April. There is opportunity for growth as 7-out-of-10 consumers indicated that they are likely to purchase beauty and hygiene products when filling a prescription in the future.

AccentHealth found that more than half of viewers make personal product purchases when filling a prescription at the pharmacy, according to an online survey of almost 700 AccentHealth viewers conducted in April. There is opportunity for growth as 7-out-of-10 consumers indicated that they are likely to purchase beauty and hygiene products when filling a prescription in the future.

To see more Patient Views, click here

May 20, 2013
Mass and drug channels are top locations for beauty and hygiene

The purchase of personal products is most often made at locations of convenience and health destinations — mass merchandisers and drug stores — according to an online survey of almost 700 AccentHealth viewers conducted in April. Showing signs for further growth, 69% of respondents indicated they would make a personal product purchase at a drug store in the future.

The purchase of personal products is most often made at locations of convenience and health destinations — mass merchandisers and drug stores — according to an online survey of almost 700 AccentHealth viewers conducted in April. Showing signs for further growth, 69% of respondents indicated they would make a personal product purchase at a drug store in the future.

To see more Patient Views, click here

May 17, 2013
Health benefits important to personal product purchasers

Health benefits are among the top characteristics playing a role in personal product selection, according to an online survey of almost 700 AccentHealth viewers conducted in April. More than three-quarters of shoppers consider the health benefits when buying a health, beauty or hygiene product.

Health benefits are among the top characteristics playing a role in personal product selection, according to an online survey of almost 700 AccentHealth viewers conducted in April. More than three-quarters of shoppers consider the health benefits when buying a health, beauty or hygiene product.

To see more Patient Views, click here

May 15, 2013
Personal appearance matters to consumers proactive about their health

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

To see more Patient Views, click here

May 14, 2013
Patients under doctor's care more proactive

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

To see more Patient Views, click here.

May 9, 2013
Patient Views - May 2013 Methodology

AccentHealth collected data through an online survey conducted from Feb. 13 to 15, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 644 respondents who were at least 18 years of age and owned either a smartphone, cell phone with Internet access or a tablet.

AccentHealth collected data through an online survey conducted from April 16 to 18, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 698 respondents who were at least 18 years of age.

All data is self-reported and not validated.

Below is the demographic breakdown of the respondents and their behavior:

Gender

 

May 9, 2013
The beauty of health and wellness

While beauty may be in the eye of the beholder, this month's Patient Views seeks to better understand beauty in the eye of the patient.

While beauty may be in the eye of the beholder, this month's Patient Views seeks to better understand beauty in the eye of the patient. AccentHealth viewers — 73% of which are female — were surveyed as to the relationship between health and beauty, as well as their purchasing of personal care products in the areas of hair care, body care, oral care, cosmetics and more.

April 19, 2013
Amazon's health and wellness bid a forward-looking strategy

Amazon.com created a virtual health and wellness depot with the launch of its new 50+ Active and Healthy Living Store.

Amazon.com created a virtual health and wellness depot with the launch of its new 50+ Active and Healthy Living Store. With this online destination, Amazon will be targeting the caregiver sweet spot — that sandwich generation who are likely to simultaneously care for their baby boomer parents even as they raise their Gen Y children. 

But are consumers really shopping health online? Or, more important, are they buying health online?

April 2, 2013
Smart devices and the empowered patient

These are the days of the empowered patient — the patient who asks questions, who wants to know about how to prevent the diseases that ailed their parents or how to live more successfully with the conditions they have, who seeks and finds health information from doctors, nurses, magazines and most especially from the teeming trove of online health sites.

These are the days of the empowered patient — the patient who asks questions; who wants to know about how to prevent the diseases that ailed their parents or how to live more successfully with the conditions they have; and who seeks and finds health information from doctors, nurses, magazines and most especially from the teeming trove of online health sites.

March 21, 2013
Use of retailer apps will continue to rise

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

To see more Patient Views, click here.

March 20, 2013
Half of all smart-device users have retail app

As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.

As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.

To see more Patient Views, click here.

March 18, 2013
Majority of consumers using smart device at shelf

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

To see more Patient Views, click here.

March 14, 2013
Health professionals are 'go-to' information source

When it comes to medical treatment, healthcare professionals remain the most trusted source for information. According to a recent online survey of more than 600 AccentHealth viewers, 64% of viewers cite their healthcare professional as their source of information for prescription medicines, while 31% say they go to healthcare professionals for information on OTCs.

When it comes to medical treatment, healthcare professionals remain the most trusted source for information. According to a recent online survey of more than 600 AccentHealth viewers, 64% of viewers cite their healthcare professional as their source of information for prescription medicines, while 31% say they go to healthcare professionals for information on OTCs.

To see more Patient Views, click here.

March 11, 2013
One-in-three consumers shop mostly online

While retail stores remain the top shopping destination, nearly one-third of consumers (29%) report they do most shopping online, according to a recent online survey of more than 600 AccentHealth viewers. Sixty-nine percent of consumers still identify with the in-store shopping experience.

While retail stores remain the top shopping destination, nearly one-third of consumers (29%) report they do most shopping online, according to a recent online survey of more than 600 AccentHealth viewers. Sixty-nine percent of consumers still identify with the in-store shopping experience.

To see more Patient Views, click here

March 11, 2013
Patient Views - March 2013 Methodology

AccentHealth collected data through an online survey conducted from Feb. 13 to 15, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 644 respondents who were at least 18 years of age and owned either a smartphone, cell phone with Internet access or a tablet.

AccentHealth collected data through an online survey conducted from Feb. 13 to 15, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 644 respondents who were at least 18 years of age and owned either a smartphone, cell phone with Internet access or a tablet.

All data is self-reported and not validated.

Below is the demographic breakdown of the respondents and their behavior:

 

Gender

February 21, 2013
Women, baby boomers supplement more often

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

To see more Patient Views, click here.

February 14, 2013
AccentHealth acquires Everwell waiting room television network

AccentHealth announced it has purchased the Everwell waiting room television network, a division of MediVista Media.

NEW YORK — AccentHealth on Thursday announced it has purchased the Everwell waiting room television network, a division of MediVista Media. The deal follows AccentHealth's recent acquisition of Havas Impact’s health panel business, a purchase that doubled AccentHealth’s national footprint. 

January 15, 2013
Three-out-of-four OTC consumers read the label

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.

To see more Patient Views, click here.

January 14, 2013
OTC purchase decisions based on experience

At least half of consumers cited prior use (58%) as the most commonly reported method to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September. Decisions also are commonly made by reading packages at the shelf (54%) or from a pharmacist's recommendation (50%).

At least half of consumers cited prior use (58%) as the most commonly reported method to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September. Decisions also are commonly made by reading packages at the shelf (54%) or from a pharmacist's recommendation (50%).

To see more Patient Views, click here.

December 18, 2012
Increased OTC usage linked to getting older

One-in-5 respondents expect any increase in OTC usage will be related to aging, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, consumers younger than 55 years were the drivers behind increased OTC usage through 2012.

One-in-5 respondents expect any increase in OTC usage will be related to aging, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, consumers younger than 55 years were the drivers behind increased OTC usage through 2012.

To see more Patient Views, click here.

December 14, 2012
Lower cost significant driver in OTC use

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.