Content about ATLANTA

March 2, 2012
CDC's latest weekly flu report: Still no season to speak of to date

The Centers for Disease Control and Prevention on Friday issued its latest update on the influenza season to date, or rather the lack thereof. For the week ended Feb. 25, visits for influenza-like illnesses have yet to crack the national baseline of 2.4% this season.

ATLANTA — The Centers for Disease Control and Prevention on Friday issued its latest update on the influenza season to date, or rather the lack thereof. For the week ended Feb. 25, visits for influenza-like illnesses have yet to crack the national baseline of 2.4% this season.

Over the past two seasons, 2009/2010 and 2010/2011, reports of ILI activity reached levels approaching 8% and 5%, respectively, after crossing over that 2.4% threshold — an indicator that the flu season is well under way.

February 23, 2012
Aldata to develop planogramming tools for Crossmark

Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

ATLANTA — Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

February 17, 2012
Retailers go local for homegrown product mix

Outside of TV land and around the country, going local isn’t just a punch line for an evening comedy show or even a peculiarity of the weekend farmers market. It’s an increasingly popular merchandising strategy for retail chains.


In IFC’s hit comedy series “Portlandia,” there’s a sketch in which the two main characters order chicken in a restaurant. But they don’t just order: They ask which farm the chicken came from to make sure it’s sufficiently local and whether the chicken was raised according to their exacting standards. The waiter quickly responds with a portfolio featuring the chicken’s pre-mortem photograph, biography and name (“Collin”).


February 17, 2012
What’s up, Doc?

DRS Health introduced a line of supplements with their doctors on the box, testament to the fact that almost 80% of all doctors recommend the use of supplements.

ATLANTA — DRS Health introduced a line of supplements with their doctors on the box, testament to the fact that almost 80% of all doctors recommend the use of supplements. One of the standout SKUs is the unique H3 Rapid Recovery, a beverage mix formulated to help the body rebuild after surgery, injury or trauma. It’s a supplement with unique tie-in potential at the pharmacy counter with post-surgical medicines and in-line with the braces assortment. Sales of all supplements were up 5.8% for the 52 weeks ended Dec. 24 across food, drug and mass, according to Nielsen.


February 16, 2012
Barq's introduces new packaging design

Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

ATLANTA — Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink's original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898."

February 15, 2012
Goody develops new ThickFix line for styling thick hair

Goody has announced the creation of its new ThickFix line of hair accessories for women with full, voluminous hair.

ATLANTA — Goody has announced the creation of its new ThickFix line of hair accessories for women with full, voluminous hair.

This line features a variety of clips in different colors and sizes to allow women with heavier hair to style and experiment easily with different hair trends. According to Goody, studies showed that 67% of women with thick hair use hair accessories daily and 80% of women wear claw clips at least two to three times per week.

February 13, 2012
CDC: Widespread flu activity reported in California

The flu season is in full swing as California reported widespread influenza activity, according to data reported by state and territorial epidemiologists and published by the Centers for Disease Control and Prevention.

ATLANTA — The flu season is in full swing as California reported widespread influenza activity, according to data reported by state and territorial epidemiologists and published by the Centers for Disease Control and Prevention.

February 9, 2012
CVS offers health screenings, pharmacist Facebook chat for American Heart Month

Recognizing that cardiovascular disease affects about 80 million people in the United States and is the No. 1 killer of Americans, CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.

WOONSOCKET, R.I. — Recognizing that cardiovascular disease affects about 80 million people in the United States and is the No. 1 killer of Americans, CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.

February 8, 2012
CVS' Project Health to deliver more than $21M worth of preventive health screenings

CVS/pharmacy announced on Wednesday the launch of Project Health (Proyecto Salud in Spanish), a wellness program delivering more than $21 million worth of free health screenings to multicultural communities.

WOONSOCKET, R.I. — CVS/pharmacy announced on Wednesday the launch of Project Health (Proyecto Salud in Spanish), a wellness program delivering more than $21 million worth of free health screenings to multicultural communities.

February 7, 2012
Sofn'free introduces new Nothing But hair care line for textured hair

M&M Products' Sofn’free hair care brand has developed the new Nothing But line for textured hair, which is free of phthalates and five ingredients common in hair care.

ATLANTA — M&M Products' Sofn’free hair care brand has developed the new Nothing But line for textured hair, which is free of phthalates and five ingredients common in hair care.

The line — which is designed to appeal to “naturalistas, fashionistas and recessionistas” — is free of petrolatum, mineral oil, sulfates, parabens, colorants and phthalates. The formula also is free of drying alcohols and animal proteins. 

February 6, 2012
Diet Coke highlights partnership with The Heart Truth campaign

In an effort to raise awareness of women's heart health educational programs, an actress and a fashion designer have joined Diet Coke and the National Heart, Lung and Blood Institute's The Heart Truth campaign.

ATLANTA — In an effort to raise awareness of women's heart health educational programs, an actress and a fashion designer have joined Diet Coke and the National Heart, Lung and Blood Institute's The Heart Truth campaign.

January 30, 2012
'70s Chia Pets coming back as a weight-loss supplement aid

Joseph Enterprises is looking to find a home for its ubiquitous Ch-Ch-Ch-Chia slogan among dietary supplement aisles with the presentation of the company's Ch-Ch-Ch-Chia Omega-3 in both seeds and softgel formats in 2012, according to company officials presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta in January.

ATLANTA — Joseph Enterprises is looking to find a home for its ubiquitous Ch-Ch-Ch-Chia slogan among dietary supplement aisles with the presentation of the company's Ch-Ch-Ch-Chia Omega-3 in both seeds and softgel formats in 2012, according to company officials presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

January 30, 2012
Jamieson Labs to expand supplement business into U.S. from Canada

Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta in January.

ATLANTA — Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace — the Jamieson brand was the No. 1 branded supplement in Canada across nine categories through December, the company reported — into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

January 27, 2012
Iovate showcases stimulant-free Pro Clinical Hydroxycut Herbal diet aid

Iovate Health Sciences last week showcased a new Pro Clinical Hydroxycut Herbal for dieters looking for a stimulant-free herbal weight-loss formula at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Iovate Health Sciences last week showcased a new Pro Clinical Hydroxycut Herbal for dieters looking for a stimulant-free herbal weight-loss formula here at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

According to the company, the new herbal formula, which first reached store shelves in September, also is gluten free and contains no artificial colors, dyes or flavors.

January 27, 2012
Meda Consumer preps good-better-best iron proposition

Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

The lineup lends itself to a good-better-best merchandising strategy in what has been a commoditized category, and the marketing plan in place to support the launch will mean a significant uptick in promotion of iron supplementation.

January 26, 2012
Biotab launches ExtenZe personal lubricant line extension

Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Biotab Nutraceuticals in March will be launching an ExtenZe-branded line of premium personal lubricant, the company announced last week during the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

Biotab, headquartered in Monrovia, Calif., has partnered with Trigg Labs and its Wet line of personal lubricants on a co-branding initiative for the two new products. The two lubricants, one water-based the other silicone-based, will be called ExtenZe Powered by Wet and carry a suggested retail of between $15.99 and $19.99.

January 26, 2012
Clover Labs launches intimacy supplement in gum form

Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Clover Labs, based in Fairview, Tenn., last week announced a new delivery system format — peppermint-flavored gum — for an intimacy supplement presented at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

Branded Vantage-X, the product is designed to take up to one hour prior to intimacy.

The company has also partnered with Ansell Healthcare and Biofilm with a number of combination packs coupling Clover's Vantage-X with Lifestyle-brand condoms and Astroglide personal lubricants, respectively.

January 26, 2012
DRS Health introduces line of doctor-recommended supplements

DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.

ATLANTA — DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.

January 26, 2012
Freeman Formula launches a grab-n-go ready-to-mix meal replacement

Operating out of Syracuse, N.Y., Freeman Formula introduced several sports nutrition products at last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta, including a uniquely packaged ready-to-mix meal replacement option branded the Freeman Formula Complete Meal.

ATLANTA — Operating out of Syracuse, N.Y., Freeman Formula introduced several sports nutrition products at last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference here, including a uniquely packaged ready-to-mix meal replacement option branded the Freeman Formula Complete Meal.

January 26, 2012
Historical Remedies launches line of stress reduction homeopathic lozenges

Historical Remedies, based in St. Paul, Minn., last week launched a line of six homeopathic "stress reduction" lozenges for introduction into the food, drug and mass channel at the ECRM Vitamin, Diet & Sports Nutrition EPPS in Atlanta.

ATLANTA — Historical Remedies, based in St. Paul, Minn., last week launched a line of six homeopathic "stress reduction" lozenges for introduction into the food, drug and mass channel at the ECRM Vitamin, Diet & Sports Nutrition EPPS in Atlanta.

Identifying a potential checkstand opportunity, the company has merchandised the lozenges as part of a shelf-ready, point-of-purchase pop-up display.

January 26, 2012
Integrity Health targets 30-something women with Canadian diet aid

Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

ATLANTA — Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

"Most [diet aids] appeal to a younger woman, one who still buys into the 'magic pill' philosophy," the company stated. "We are speaking to the woman who's 'been there, done that' and expects more."

January 26, 2012
RH Labs outlines media spend behind Forgiven alcohol metabolizer supplement

Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

ATLANTA — Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here.

January 25, 2012
CDC study reports drop in lower-limb amputations among diabetes patients

Leg and foot amputations among patients diagnosed with diabetes saw a dramatic decline between 1996 and 2008, thanks to improvements in blood-sugar control, foot care and diabetes management, along with declines in cardiovascular disease, according to a new study conducted by the Centers for Disease Control and Prevention.

ATLANTA — Leg and foot amputations among patients diagnosed with diabetes saw a dramatic decline between 1996 and 2008, thanks to improvements in blood-sugar control, foot care and diabetes management, along with declines in cardiovascular disease, according to a new study conducted by the Centers for Disease Control and Prevention.

January 25, 2012
CinSulin launches concentrated cinnamon extract into food, drug, mass

CinSulin, based in Issaquah, Wash., is in the process of launching a cinnamon water extract to help maintain healthy blood-glucose levels for patients with prediabetes or Type 2 diabetes.

ATLANTA — CinSulin, based in Issaquah, Wash., is in the process of launching a cinnamon water extract to help maintain healthy blood-glucose levels for patients with prediabetes or Type 2 diabetes.

The extract contains a concentrated cinnamon extract through a proprietary process that separates the water-soluble components from unwanted fat-soluble components. The result is an extract that is on average 10 times stronger than the average cinnamon supplement, the company stated.

January 5, 2012
Goody develops new DoubleWear collection

Hair accessory brand Goody has announced the launch of its DoubleWear collection of jewelry-inspired elastics and headwraps.

ATLANTA — Hair accessory brand Goody has announced the launch of its DoubleWear collection of jewelry-inspired elastics and headwraps.

A recent Goody poll reported that most women wear an elastic on their wrist as a convenient way to keep it handy, but 68% of respondents said they were frustrated with how this look compromised their style. Enter DoubleWear.