Content about AMP Energy

PURCHASE, N.Y. — PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice. The beverage comes in two flavors, orange citrus and fruit punch, and has 80 calories per 16-oz. can, about half the calories found in a typical soda.

So far, Kickstart is being positioned as an alternative to coffee or juice, and not as an energy drink.

TARRYTOWN, N.Y. — A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

Prestige Brands Holdings announced the launch of PediaCare Cold & Flu Hydration, designed to ensure children get needed fluids and electrolytes. The product replenishes nutrients lost from illness and provides immune-boosting antioxidants, with less sugar than sports drinks, soda and juices.

LONDON — Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

P&G Canada sponsored Canadian Paralympic athlete Josh Cassidy, whose inspiring efforts during the 2012 Games highlighted his role as an ambassador for both P&G and all Canadian Paralympic athletes. Cassidy represented Canada in four events, including the Men’s 800m — T54, where he finished in fifth place.

HAUPPAUGE, N.Y. — At-home gel manicure system Red Carpet Manicure has unveiled new limited-edition nail art kits, which hit Ulta Beauty stores this summer and will launch nationally in the fall.

There are three kits available — Tips and Tricks, French Manicure and Gems and Jewels — which provide beauty mavens with the necessary tools to get creative and customize their manicured nails. A QR code on the packaging directs consumers to Red Carpet Manicure’s video website for more information and helpful tips.

CINCINNATI — Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

P&G's commitment to youth sports expands on its partnership with USA Gymnastics, Alicia Sacramone and Natalie Coughlin for the London 2012 Olympic Games, and its global marketing partnership with the International Olympic Committee through the 2020 Olympic Games.

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has launched its global P&G "Thank You Mom" campaign in celebration of 100 days to go until the opening ceremony of the London 2012 Olympic Games.

The campaign recognizes and celebrates the moms behind the athletes by thanking moms for all they do, and is a part of P&G’s worldwide partnership with the International Olympic Committee. It marks the biggest campaign in P&G’s 174-year history and will run from now through the end of the Olympic Games.

CHICAGO — Radioactive Energy Drink has been reformulated and relaunched in 16-oz. cans from Rexam.

The beverage, which doesn't contain artificial colors, preservatives or high-fructose corn syrup, now has less calories and sugar while touting added vitamins. Additionally, the new Rexam cans feature updated graphics that include fluorescent ink that glows in the dark under a black light.

NEW YORK — Jane Carter Solution has announced the newest addition to its line of all-natural hair care products — the Natural & Curly Hair Essentials kit.

The Jane Carter Solution Natural & Curly Hair Essentials kit is available at Target and Rite Aid. It retails for $19.95 (a $30 value) and contains the line’s six essentials:

CINCINNATI — Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

In July, Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand and encouraged women across the country to visit the Head & Shoulders for Women Facebook fan page to share their girlfriend wisdom.

HACKENSACK, N.J. — Napp Technologies has introduced its Soft & Shield moisturizing sanitizer.

Soft & Shield is a nontoxic, scented moisturizing lotion that serves as an invisible protective glove over the hands. Soft & Shield provides at least four hours of protection and kills 99.99% of harmful germs and bacteria, Napp Technologies said.

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

OAK BROOK, Ill. — Blistex is expanding its lip care portfolio with the October launch of two new products: Blistex Revive & Restore and Blistex Cold & Allergy Lip Soother.