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January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

March 8, 2013

Wm. Wrigley Jr. Co. is launching a new chewing gum that comes with a kick.

CHICAGO — Wm. Wrigley Jr. Co. is launching a new chewing gum that comes with a kick.

The chewing gum maker, part of Mars, plans to introduce Alert Energy Caffeine Gum next month, with full distribution expected this summer. The gum, which the company will launch at convenience stores, supermarkets and mass merchandisers, is designed for adults aged 25 to 49 who use caffeine for energy and want a portable product that lets them control caffeine intake, the company said.

October 9, 2012

Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

ORCHARD PARK, N.Y. — Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

October 9, 2012

Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said.

SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October. 


September 20, 2012

Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum.

NEW YORK — Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum.

The core of the ID gum brand focuses on the teen experience, believing it's better to explore individuality by staying open-minded rather than define themselves with a single identity, parent company Kraft Foods said. The gum is packaged in a sleek, innovative folding pack that features a magnetic closure. Once unwrapped, the pack reveals original artwork sourced from young emerging artists from around the world (there are 18 designs in total).

October 24, 2011

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

NEW YORK — Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

According to MarketWatch, Kraft Foods is expected to introduce five-piece packs of Trident and Stride gums, which will cost 50 cents. Additionally, confectioner Wrigley, which is owned by Mars, is expected to roll out smaller and more affordable chewing gum in 2012.

Kraft's gum portfolio includes Dentyne, in addition to Trident and Stride. Wrigley produces such brands as Big Red, Doublemint, Extra and more.

June 28, 2011

American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

PITTSBURGH — American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

The drinks now tout just 10 calories and have been fortified with vitamins B and E. Additionally, Little Hug Fruit Barrels' packaging has been updated to feature bright colors and a new brand logo.

May 24, 2011

Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

LOS ANGELES — Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

New Energy-X chewing gum is available in a spearmint flavor and contains 55 mg of caffeine, the company said. The Energy-X line will expand to include a caffeinated gum that features 102 mg of caffeine and will be infused with green tea extract.

The company currently markets Energy-X lip balm products and is slated to launch an Energy-X protein power bar.

March 21, 2011

Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

CHICAGO — Wrigley is letting fans of its Extra sugar-free gum brand create and purchase personalized packs featuring consumers' own photos and designs.

Through MyExtra, which can be accessed at MyExtraGum.com, gum enthusiasts can take advantage of the custom-packaging offering with the brand's Slim Packs variety, which contains 15 sticks of Extra sugar-free gum and is available in Extra peppermint, spearmint and sweet watermelon flavors.

March 4, 2011

SUPPLIER NEWS — Juicy Fruit has expanded its sugar-free gum offerings with new mystery-flavored Juicy Secret gum. The gum builds on the 2009 launch of Juicy Fruit’s foray into sugar-free treats with its pellet gum, available in parent company Wrigley’s Big E-pak. Juicy Secret will be available in a 15-stick slim pack nationwide.

February 9, 2011

Juicy Fruit said that it has expanded its sugar-free gum offerings with a new mystery-flavored gum.

CHICAGO — Juicy Fruit said that it has expanded its sugar-free gum offerings with a new mystery-flavored gum.

Juicy Secret gum builds on the 2009 launch of Juicy Fruit's foray into sugar-free treats with its pellet gum that it available in parent company Wrigley's Big E-pak.

Juicy Secret will be available in a 15-stick slim pack nationwide.

February 1, 2011


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.



Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


“Constant newness has been driving the category, and as manufacturers continue to invest in advertising, consumer interest remains high,” said Lisbeth Echeandia, VP trade marketing for consulting group Frey Enterprises.


December 9, 2010

Trident is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

CHICAGO — Trident, which is owned by Kraft Foods' Cadbury unit, is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

October 3, 2010

Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor....

ATLANTA Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor.

New Rev7 gum will be available in both peppermint and spearmint flavors, with additional flavors slated to launch next year. The gum, the company said, also can be readily removed from clothes using soap and water; and environment tests have shown that more than 50% of its chewing gum is removed by conventional street cleaning, and any gum washed into the drains will degrade into minerals, biodegradable products and inert materials.

July 18, 2010

Capitalizing on the popularity of its 5 brand of sugarless gum, Wrigley recently introduced 5...

CHICAGO —Capitalizing on the popularity of its 5 brand of sugarless gum, Wrigley recently introduced 5 React in two flavors: mint and fruit. The gum has an “undefined” flavor, which each chewer experiences differently.

May 10, 2010

Advertisements for gum boasting long-lasting flavor may yield big bucks for its makers....