October 2010

Starting the day off right with both nutrition and convenience

Families count on cereal for convenient, affordable nutrition.

Quickly prepared or eaten on the go, cereal is a convenient breakfast option for today’s busy families that also provides important nutrients.

Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

As families look to save money by eating more in-home meals, breakfast — particularly the ready-to-eat cereal category — has become a more popular and important option. Click here


 

TABLE OF CONTENTS

Arming consumers to take control of breakfast
Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats. Click here

Pharmacists engage with patients in campaign for improved nutrition
Should retail pharmacists tell their patients to eat a good breakfast? A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely. Click here

Breaking down the cereal code
You’ve heard it before, and it’s true: Breakfast is the most important meal of the day. Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day. Click here

Big bowl of wellness
Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food. As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods. Click here