Rite Aid opens "next generation" Wellness store - Part 1

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Robert Thompson, EVP pharmacy; John Standley, president, chairman and CEO; and Ken Martindale, senior EVP and COO, of Rite Aid.

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Susan Henderson, SVP and chief communications officer of Rite Aid.

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John Standley, president, chairman and CEO of Rite Aide.

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Ken Martindale, senior EVP and COO of Rite Aid.

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Robert Thompson, EVP pharmacy of Rite Aid.

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LEMOYNE, Pa. — Characterized by a vibrant color scheme contrasted against a natural wood-grain backdrop, Rite Aid held a grand opening of its "next generation" Wellness store on Oct. 4. The store features many interactive shelving elements, including a touchscreen Axe display in the men's grooming section and a nail bar island at the front of the store. Other new features include a diabetic diagnostic center, a one-stop shop for diabetics and their caregivers; a Vision Center, an easy-to-use kiosk that allows customers to conveniently order glasses and contact lenses and try on new frames; a hair care aisle with hands-on displays where customers can see and feel items before purchase; and a grab-and-go cooler endcap, also toward the front of the store, stocked with milk, eggs and other fill-in trip items.

For Part 2, click here.

For Part 3, click here.

For Part 4, click here.