A celebration of ‘Amazon’ proportions

 
Daquent Robinson and Eric Kau of Amazon, Mike Wiviott of Alva-Amco and Shaundra Crittenden of Amazon
 
Lou Martire of Energizer, Wayne Bennett of Drug Store News Group and Chance Wales of Amazon
 
Ally Karpstein of Acosta, Margot Johnson and Kevin Bates of Amazon, and Melodie Sorelle of Acosta
 
Curt Behrens of P2B with Juan Medina of Amazon
 
Chad Marquardt of Mead Johnsen and Dan Mack of Mack Elevation Forum/the Swanson Group
 
Sarah Mathew of Amazon with Baron Braccia of Carex
 
 
Eric Kau of Amazon and Kevin Haney of Fleet Laboratories

SEATTLE — Roughly 40 vendors mingled with key members of the Amazon health and beauty team at Seattle’s Utina Wardroom last month to celebrate the May 13 issue cover story, “Navigating Amazon.” In addition to providing a highly detailed, step-by-step roadmap for how vendors can do business with the world’s largest online retailer, the special report also provided key insight into Amazon’s growing health and beauty business and how it is aligned across the enterprise, as well as how Amazon measures success in those categories, what it expects from its vendors and how it defines its core customer.

The key takeaway — the biggest winners are those who leverage Amazon both as a merchandising platform and also as an important marketing platform capable of helping a new item build awareness, drive trial and build the brand.

To download the complete special report, “Navigating Amazon,” click here.

Comments

Great looking party.

Great looking party.