Rx Development Series: VMS

Drug Store News in May hosted the first installment of a new program it is calling its Pharmacy Development Series, which focused on the vitamin, mineral and dietary supplement category. Hosted in New York, the event brought key insights to retailers regarding the science that supports the business of dietary supplements — a category that has received mounting consumer interest from a number of fronts, including baby boomers looking to extend their lives through proper nutrition, as well as other cost-conscious, healthcare consumers who believe that a dietary supplement taken today can help significantly lower personal healthcare costs tomorrow. Retailers present included GNC — the lead retailer in the dietary supplement channel — as well as several leading drug and grocery chains, including Longs Drug Stores, Meijer, Rite Aid, Supervalu and Walgreens. Click below to download the PDF of Rx Development Series: VMS.