CVS opens third Beauty360 high-end beauty concept

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CVS SVP merchandising Mike Bloom

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Ahava celebrity spokeswoman Kristin Davis of "Sex and the City" fame was on hand for the opening of Beauty360 No. 3

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CVS SVP merchandising Mike Bloom and VP merchandising Cheryl Mahoney with celebrity makeup artist Vincent Longo and CVS senior category manager beauty Mary Lou Gardner

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If anyone thinks that CVS has recast itself solely as a healthcare company, given its string of acquisitions in recent years — particularly, Caremark and MinuteClinic — they probably haven’t seen a Beauty360 store yet. In fact, standing in the middle of one of these 3,000 sq.-ft., high-end beauty boutiques, you might have a hard time recognizing you were in a CVS store at all.