Dove scores with football party in NYC

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The Dove chocolate football party was officiated by Holly Robinson Peete, an actress, "The Celebrity Apprentice" finalist and wife of former pro-football quarterback Rodney Peete.

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The free event featured games, including swing bowling.

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Attendees play the Dove Promises match game.

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People lined up for free samples of Dove chocolate.

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Tailgate-style dishes full of Dove Promises chocolate were set up for visitors.

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Football and chocolate fans gathered in New York City's Times Square on Monday, Sept. 13, for a Dove chocolate football party, which not only marked the kickoff of football season, but also encouraged football fans to make Dove chocolate part of their game day ritual.