From the Blogs
GOT SHARE OF HEART?
By Dan Mack
As legendary Harvard Business School marketing professor Theodore Levitt once put it, "people don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Retailers are not just looking for new products, and lots of talk, they are looking for trusted partners and results. more ...
PROVIDER STATUS FOR PHARMACISTS — ONE WAY OR ANOTHER
By Nathan Ludvigson
You may have heard the good news: through proactive involvement from pharmacists all across the state, California recently passed a law (SB 493 in October, 2013) declaring that pharmacists are healthcare providers who have the authority to provide healthcare services within the state. more ...
JOURNAL SHEDS LIGHT ON NACDS FOUNDATION'S RESEARCH ... AND VISION
By Steve Anderson
An article in the February 2014 Journal of Managed Care Pharmacy provides advice to researchers who are studying pharmacist-provided medication management in accountable care organizations (ACOs) and medical homes. In actuality, the article says as much about the NACDS Foundation as it says about the research itself. more ...
The 340B Drug Discount Program by BIO, COA, NCPA, NPAF, PCMA and PhRMA
Understand Your Brands Core Identifiers by the Goldstein Group